Yelp Inc. operates as a local business review site worldwide. The company had approximately 95.2 million cumulative reviews of almost every type of local business in approximately 30 countries as of December 31, 2015. Products Local The company provides both free and paid business listing products to businesses of all sizes. The company also enables businesses to deliver targeted search advertising to large local audiences through its Website and mobile application. Free Online Business Account: The company enables businesses to create a free online business account and claim the listing page for each of their business locations. With their free business accounts, businesses could view trends (statistics and charts of the performance of their pages on the company’s platform), use the Revenue Estimator tool (to quantify the revenue opportunity that the company provides), message customers (to reply to reviews either publicly or privately), update information (address and hours of operation) and offer Yelp Deals and Gift Certificates. Enhanced Profile: The company’s enhanced profile solution eliminates ads from a business’s listing page and allows the business to incorporate a video clip or photo slide show on the page. Businesses could also promote a desired transaction of their choosing — such as scheduling an appointment or printing a coupon — directly on their business listing pages with the company’s Call to Action feature. This feature transfers consumers from a business’ listing page to the business’ own Website to complete the action. Branded Profile: For businesses with 10 or more locations, the company’s branded profile solution offers the ability to incorporate a video clip or photo slide show, as well as a Call to Action button, on each location’s business listing page. Search and Other Ads: The company allows businesses to promote themselves as a sponsored search result on its platform and on the listing pages of related businesses. The company sells ads primarily on a per-click basis, though the company also offers impression-based ads. Online Reservations: The company provides restaurants, nightlife and certain other venues with the ability to offer online reservations directly from their Yelp business listing pages through its SeatMe product, which also offers front-of-house management tools. The company also offers Yelp Reservations, a free tool with basic reservation functionality for businesses in the restaurant and nightlife categories. Transactions In addition to the company’s business listing and advertising products, it offers various features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. Eat24: The company’s Eat24 business generates revenue through arrangements with restaurants in which restaurants pay a commission percentage fee on orders placed through Eat24’s platform. Yelp Platform: The Yelp Platform allows consumers to transact directly on Yelp. Through the company’s integration of Eat24 and partnerships with companies, including Booker, BloomNation and CellarPass, consumers are able to complete food delivery transactions, book spa and salon appointments, order flowers and make winery reservations, among others, all without leaving Yelp. Yelp Deals: The company’s Yelp Deals product allows local business owners to create promotional discounted deals for their products and services, which are marketed to consumers through its platform. The company processes all customer payments and remits to the business the revenue share of any Yelp Deal purchased. Gift Certificates: The company’s Gift Certificates product allows local business owners to sell full-price gift certificates directly to consumers through their business listing pages. The company processes all consumer payments and remits to the business the revenue share of any Gift Certificate purchased. Brand The company also offered advertising solutions for national brands in the form of display advertisements and brand sponsorships through the end of 2015. The company phased out these products over the second half of 2015
yelp inc (Y9L:German Stock Exchange)
140 New Montgomery Street
San Francisco, CA 94105
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