Yelp Inc. operates as a local business review site in the United States. The company had approximately 71.2 million cumulative reviews of almost every type of local business in 29 countries, as of December 31, 2014. Products Local Advertising The company provides both free and paid business listing products to businesses of all sizes. In addition, the company enables businesses to deliver targeted search advertising to large local audiences through its Website and mobile app. Free Online Business Account The company enables businesses to create a free online business account and claim the page for each of their business locations. With their free business accounts, businesses can view trends, use the Revenue Estimator tool, message customers, update information, and offer Yelp Deals and Gift Certificates. Enhanced Profile The company’s enhanced profile solution eliminates search advertising from a business’s profile page and allows the business to incorporate a video clip or photo slide show on the page. Businesses can also promote a desired transaction of their choosing, such as scheduling an appointment or printing a coupon — directly on their business listing pages with its Call to Action feature. Branded Profile For businesses with 10 or more locations, the branded profile solution offers the ability to incorporate a video clip or photo slide show, as well as a Call to Action Button, on each location’s business listing page. Search and Other Ads The company allows businesses to promote themselves as a sponsored search result on its platform and on the listing pages of related businesses. The company sells ads on either a per-impression or per-click basis. Online Reservations The company provides restaurants, nightlife and certain other venues with the ability to offer online reservations directly from their Yelp business listing pages through its SeatMe feature, which also offers front-of-house management tools. The company also offers Yelp Reservations, a free tool with basic reservation functionality for businesses in the restaurant and nightlife categories. Brand Advertising The company offers advertising solutions for national brands that want to improve their local presence in the form of display advertisements and brand sponsorships. The company’s national advertisers include brands in the food and restaurant, automobile, financial services, logistics, consumer goods and health and fitness industries. Traditional Display Advertising The company offers both graphic and text display advertisements on its Website and mobile app. The company sells these ads on a per-impression basis. The company offers businesses display advertising opportunities on its mobile app through display ads that are optimized for the mobile experience, on its home page and on individual Web pages. Brand Sponsorships The company’s fixed-price brand sponsorships provide businesses with exclusivity over a section or advertisement placement on Yelp for a fixed period of time. Other Services In addition to its business listing and advertising products, the company also offers various features and consumer-interactive tools to facilitate transactions between consumers and the local businesses they find on Yelp. Yelp Platform The Yelp Platform allows consumers to transact directly on Yelp. Through partnerships with companies, including Eat24 (which the company acquired in February 2015), Booker, Hipmunk and CellarPass, consumers are able to complete food delivery transactions, book spa and salon appointments, and make hotel bookings and winery reservations, all without leaving Yelp. Yelp Deals The company’s Yelp Deals product allows local business owners to create promotional discounted deals for their products and services, which are marketed to consumers through its platform. The company processes all customer payments and remits to the business the revenue share of any Yelp Deal purchased. Gift Certificates The company’s Gift Certificates product allows local business owners to sell full-price gift certificates directly to customers through their business profile pages. The company processes all consumer payments and remits to the business the revenue share of any Gift Certificate purchased. Strategy The company focuses on the following key strategies to grow its business, audience of consumers and advertiser base: accelerating network effect and enhancing monetization. Sales and Marketing The company sells its products directly through its sales force, indirectly through partners and online through its Website. The company’s sales force is located in San Francisco, California; Scottsdale, Arizona; New York, New York; Dublin, Ireland; and Hamburg, Germany. Sales Partnerships: In 2014, the company entered into a partnership with YP under which YP sells certain of its local advertising products as part of a package with its own advertising products to its advertiser base. The products covered by this arrangement include its enhanced profile and Call to Action products. Self-Service Ads: The company’s online, or self-service, sales channel allows businesses to purchase local advertising solutions directly from its Website. Trademarks Yelp, Yelp Inc., the Yelp logo, Eat24, SeatMe and other trade names, trademarks or service marks of the company. Competition The company’s competitors include the following types of businesses: Online: The company’s competitors include Internet search engines, such as Google, Yahoo! and Bing. History Yelp Inc. was founded in 2004. The company was incorporated in Delaware in 2004.
yelp inc (Y9L:Frankfurt)
140 New Montgomery Street
San Francisco, CA 94105
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