XO Group Inc. provides consumer Internet multiplatform media services to the wedding, pregnancy and parenting, and nesting markets. The company’s multi-platform brands include The Knot (#1 wedding planning resource), The Bump, (a major pregnancy and parenting brand), and The Nest (the hip guide to all things home for new couples). The Knot: The Knot is the primary brand of the company, providing the information and tools to inspire, plan, and connect couples with the right vendors to pull off their wedding. The Bump: The Bump is a major pregnancy and parenting brand, providing personalized information, content and tools for anyone at any stage of their journey from fertility to pregnancy and parenting through the toddler years. The Bump reaches various expectant and new parents across its Web and mobile experience, plus through its localized print magazines. The Nest: The Nest is the brand focused exclusively on young nesters setting up homes and navigating new lives together. The site takes a hip, how-to approach to all things ‘grown up’, such as merging finances, buying and decorating homes, entertaining and more through content, expert Q&As, online community, and interactive tools. Services The company reaches its audience through various platforms, including online properties, mobile applications, magazines and books, and television and video, which are available for all brands, with the exception of mobile applications, television, and magazines for its Nest brand. The company’s four products comprise: National Online Advertising: The company’s national digital advertising products include, but are not limited to, sponsored and brand-integrated content, digital banner advertisements, native banner advertising, and direct email marketing. Local Online Advertising: The company’s local products include, but are not limited to, digital advertisements and direct email marketing. As of December 31, 2014, its platforms hosted approximately 250,000 free and paid local profile listings in approximately 80 local markets highlighting offerings for approximately 30 categories of wedding planning services. Registry and Commerce: The company’s Website allows couples the opportunity to create, manage, and share multiple retail store registries from a single source. For its commerce partners, the company identifies and integrates product and service providers that address its couples' needs, such as invitations and stationery, reception decor and personalized gifts, and health and beauty. The company receives advertising spend and commission payments from sales that it generates through its sites, email, and mobile apps. Publishing and Other: The company publishes traditional magazines for its primary brand, The Knot; and the company’s pregnancy and parenting brand, The Bump. The Bump magazine is distributed semi-annually through OB/GYN offices in 20 U.S. markets. Dispositions In 2014, the company completed the disposition of its China wedding content and publishing operations (Ijie) to PUM Development Co, Ltd. and Novel Horizon Ventures Limited. Strategy The company’s strategy is to pursue various initiatives, such as expanding local marketplace; improving the bump; improving registry and partner based commerce; maintaining steady growth rates in publishing; and continuously examining its business. Seasonality The company believes that the impact of the frequency of weddings varying from quarter to quarter results in lower registry services and merchandise revenues in the first and fourth quarters (year ended December 2014). The company’s publishing business typically experiences a quarter to quarter revenue decline in the first and third quarters due to the cyclical pattern of its regional publishing schedule. Intellectual Property and Proprietary Rights The company pursues the registration of its domain names, trademarks, and tradenames in the United States and in certain locations outside the United States. The company’s portfolio of trademarks and tradenames include ‘The Knot’, ‘The Bump’, and ‘The Nest’, as well as others. History The company was founded in 1996. It was incorporated in the state of Delaware in 1996. The company was formerly known as The Knot, Inc. and changed its name to XO Group Inc. in 2011.
xo group inc (XOXO:New York)
New York, NY 10007
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