Xcel Brands, Inc. and subsidiaries operate as a brand management company. The company is engaged in the design, licensing, marketing and retail sale of consumer brands, including the Isaac Mizrahi Brand, certain rights of the Liz Claiborne New York brand (LCNY) and the Judith Ripka brand (the Ripka Brand). Segments The company operates in two segments, Design and Licensing, and Retail Business. Design and Licensing segment This segment’s business operates in a ‘working capital light’ business model, wherein the company licenses its brands to third parties, provides certain design services, and generates royalty and design and service fee revenues through licensing and other agreements with wholesale manufacturers, sourcing and design companies, and retailers Licensing Operations The company’s licensing activities focus on three primary components, such as licensing its brands for distribution through direct-response television (QVC, Inc. (QVC) and The Shopping Channel); licensing its brands (excluding the IsaacMizrahiLIVE brand) to wholesale manufacturers, sourcing and design companies, and retailers for promotion and distribution through the Internet and traditional bricks-and-mortar retail channels; and managing and promoting the LCNY Brand for distribution through direct-response television (QVC). By licensing the company’s brands across direct-response television, the Internet, and traditional bricks-and-mortar retail channels, the company pursues an ‘Omnichannel’ retail sales strategy for the brand by which the company is able to reach its customers and promote sales through all channels of distribution. In connection with such licensing activities, the company provides design support to licensees for its brands where required and coordinate merchandising and sales efforts between its various licensees in each case where appropriate. The company also conducts traditional marketing, advertising, public relations, and social media marketing campaigns for its brands, as well as coordinates such activities with its licensees. The company also intends to license to certain international partners the right to distribute products under its brands through department stores and other retailers in such international markets, and/or the right to open and operate retail stores under its brands in such international markets. The company began its Ripka Brand operations commencing with the asset purchase in March 2014. Its Ripka Brand has primarily been marketed in fine jewelry. QVC Licensing Agreement: The company, through its wholly-owned subsidiary, IM Brands, LLC (IM Brands), has a direct-to-retail license agreement with QVC that was amended in 2013 (as amended, the ‘QVC Agreement’). Pursuant to the QVC Agreement, IM Brands designs, and QVC sources and sells, various products under the IsaacMizrahiLIVE brand. QVC owns the rights to all designs produced under the QVC Agreement. The IsaacMizrahiLIVE licensing program includes the sale of products across various categories, including apparel, footwear, handbags, jewelry, accessories, kitchen, and home goods through QVC’s television media and related Internet sites. Pursuant to the QVC Agreement, IM Brands has granted to QVC and its affiliates the exclusive, worldwide right to promote IsaacMizrahiLIVE products and the right to use and publish the related trademarks, service marks, copyrights, designs, logos and other intellectual property rights owned, used, licensed and/or developed by IM Brands. Wholesale Licensing Agreements: As of December 31, 2013, the company had entered into approximately 50 additional licensing agreements related to the Isaac Mizrahi Brands for sales and distribution through the Internet and traditional bricks-and-mortar retailers (the ‘Wholesale Licenses’) in various categories, including womens’ footwear, accessories, apparel, outerwear, and bridal gowns; fragrance, bath and body; jewelry; home products; mens’ apparel and accessories; childrens’ and infant apparel, footwear and accessories; and electronics cases and accessories. LCNY Agreement: Pursuant to the company’s agreement with Kate Spade and Company (KSC) (the
xcel brands inc (XELB:OTC BB)
475 10th Avenue
New York, NY 10018
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