Xcel Brands, Inc., a brand management and development company, engages in the design, licensing, marketing and retail sales of branded apparel, footwear, accessories, jewelry, and home goods. The company’s brand portfolio consists of the Isaac Mizrahi, Judith Ripka and H Halston brands. It also manages and designs the Liz Claiborne New York brand, which is sold exclusively through QVC, Inc. (QVC), a direct-response television and ecommerce retailer. Brand Portfolio The company’s brand portfolio includes the Mizrahi brands, the Ripka brands, the H Halston brands and certain rights to the Liz Claiborne New York brand (LCNY). Isaac Mizrahi Isaac Mizrahi is an American brand. As a lifestyle brand, it has expanded into approximately 150 different product categories, including sportswear, footwear, handbags, watches, eyewear, fragrance, tech accessories, intimates, bridal gowns and accessories, pet products, home and other merchandise. Under its omni-channel retail sales strategy, the brand is available across various distribution channels to reach customers wherever they shop: better department stores, direct-response television, including QVC and The Shopping Channel, its e-commerce site at www.isaacmizrahi.com, and national specialty retailers such as Michaels and Best Buy. The brand is also sold in various locations, including Canada, Mexico, the United Kingdom, the Philippines and the Middle East. The Mizrahi brands include Isaac Mizrahi New York, IsaacMizrahiLIVE, Isaac Mizrahi Jeans, Isaac Mizrahi CRAFT and Isaac Mizrahi. Judith Ripka Judith Ripka is a luxury jewelry brand. The Judith Ripka LTD fine jewelry collection consists of pieces in 18 karat gold and sterling silver with precious colored jewels and diamonds, and is available in fine jewelry stores and luxury retailers and through its e-commerce site at www.judithripka.com, with a line of luxury watches. The Ripka brands are distributed in various countries, including the United States, Canada, the United Kingdom, Russia, the Ukraine and elsewhere in Europe and the Middle East. H Halston The H Halston brands are sub-brands of the Halston fashion brands, which include Halston and Halston Heritage. The H Halston brands include H Halston and H by Halston. Liz Claiborne New York Liz Claiborne New York is the accessible luxury brand for Liz Claiborne. Sold exclusively on QVC, the Liz Claiborne New York line includes women’s apparel, footwear, outerwear and accessories, and is distributed in the United States and the United Kingdom. Strategic Partnership QVC is a strategic partner in its design, marketing and licensing business, and is a licensee for each of its Mizrahi, Ripka, H Halston and LCNY brands. Design and Promotional Services The company provides design and other services to certain of its licensees and, in some cases, to select brands owned by third parties. In particular, the company provides all design services to QVC for products sold under the IM QVC Agreement, Ripka QVC Agreement, H QVC Agreement and LCNY Agreement. This includes seasonal design guidance, product development and merchandising, product design and sample review and approvals through its in-house design organization. Additionally, the company provides limited design services under the wholesale licenses which include seasonal design guidance (such as style guides) and/or print and pattern development, for which certain of its licensees pay the company fixed fees for such services as determined in their agreements. In certain cases, the company provides promotional services to other brands or companies, which include the use of Isaac Mizrahi or the Mizrahi brands for the promotion of such company or brands through the Internet, television, or other digital content, print media or other marketing campaigns, the development of limited collections of products (which include co-branded products) for such company, or other services as determined on a case-by-case basis. These include promotions with General Motors, Johnson & Johnson and Kleenex. Growth Strategy Main elements of the company’s strategy include the following: expand wholesale license relationships; expand brand and retail partnerships; expand internationally; deliver quality product offerings; and acquire or partner with strategic brands. Trademarks The ‘Isaac Mizrahi New York,’ ‘Isaac Mizrahi,’ ‘IsaacMizrahiLIVE,’ ‘Isaac Mizrahi Jeans,’ ‘Isaac Mizrahi CRAFT,’ ‘Judith Ripka LTD,’ ‘Judith Ripka Collection,’ ‘Judith Ripka Legacy,’ ‘Judith Ripka,’ and ‘Judith Ripka Sterling,’ are brands and all related logos and other trademarks or service marks of the company. Regulations The company is subject to federal, state and local laws and regulations affecting its business, including those promulgated under the Occupational Safety and Health Act, the Consumer Product Safety Act, the Flammable Fabrics Act, the Textile Fiber Product Identification Act, the rules and regulations of the Consumer Product Safety Commission and various environmental laws and regulations. Significant Events In September 2015, Xcel Brands, Inc. has entered into an exclusive agreement and innovative strategic partnership with Hudson's Bay and Lord & Taylor.
xcel brands inc (XELB:NASDAQ GM)
475 10th Avenue
New York, NY 10018
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