cations for marketing, as well as for member and rental customer retention and loyalty. Additionally, the company promotes its offerings to owners of resorts and vacation homes through trade shows, online and other marketing channels that include direct mail and telemarketing. Strategies The company’s strategy to grow its destination network business profitability includes offer more options by leveraging the scale of its inventory across brands and through market and product expansion; leverage analytics to maximize yield across its portfolio and improve key business processes; inspire associate engagement and Count On Me! service; and promote the benefits of timeshare and vacation rentals to new and existing customer segments. Seasonality Almost 60% of the company’s European vacation rental customers book their reservations within 11 weeks of arrival dates and approximately 75% within 20 weeks of arrival dates. Almost 60% of its North American vacation rental customers book their reservations within 6 weeks and approximately 70% within 10 weeks of arrival dates. Wyndham Vacation Ownership The company develops and markets VOIs to individual consumers, provide consumer financing in connection with the sale of VOIs and provide property management services at resorts. As of December 31, 2015, the company had 213 vacation ownership resorts in the U.S., Canada, Mexico, the Caribbean and the South Pacific that represent approximately 24,000 individual vacation ownership units and approximately 897,000 owners of VOIs. The company’s programs allow it to market and sell its vacation ownership products in variable quantities and to offer existing owners upgrade sales to supplement such owners’ existing VOIs. Vacation Ownership Brands Club Wyndham As of December 31, 2015, approximately 520,000 owners held interests in Club Wyndham resort properties, which are located primarily in the U.S. and consisted of 99 resorts (22 of which are shared with WorldMark by Wyndham and one of which is shared with Shell) that represented approximately 14,000 units. The majority of the resorts in which Club Wyndham markets and sells vacation ownership and other real estate interests are destination resorts located at or near attractions, such as the Walt Disney World Resort in Florida; the Las Vegas Strip in Nevada; Myrtle Beach in South Carolina; Colonial Williamsburg in Virginia; and the Hawaiian Islands. WorldMark by Wyndham WorldMark by Wyndham is a club consisting of 88 resorts (22 of which are shared with Club Wyndham, one of which is shared with Wyndham Vacation Resorts Asia Pacific and one of which is shared with Shell) and representing approximately 6,800 units which are located primarily in the Western U.S., Canada and Mexico. As of December 31, 2015, approximately 232,000 owners held vacation credits in the club. The resorts in which WorldMark by Wyndham markets and sells vacation credits are primarily drive-to resorts. Wyndham Vacation Resorts Asia Pacific As of December 31, 2015, approximately 52,000 owners held vacation credits for Wyndham Vacation Resorts Asia Pacific, which consists of 26 resorts (one of which is shared with WorldMark by Wyndham) representing approximately 1,300 units that are located exclusively in the South Pacific. Shell Vacations Club Shell Vacations Club consists of 25 resorts (one of which is shared with Club Wyndham and one of which is shared with WorldMark by Wyndham) representing approximately 2,200 units which are primarily located in Hawaii, California, Arizona, Texas, Nevada, Oregon, New Hampshire, North Carolina, Wisconsin and Canada. As of December 31, 2015, approximately 93,000 owners held vacation points in the Shell Vacations Club. Sales and Marketing The company uses various marketing programs to attract prospective owners, including sponsored contests that offer vacation packages or gifts, targeted mailings, outbound and inbound telemarketing efforts, and in association with Wyndham Hotel Group brands, other co-branded marketing programs and events. The company also partners with Wyndham Hotel Group by utilizing the Wyndham Rewards loyalty program t
wyndham worldwide corp (WYN:New York)
22 Sylvan Way
Parsippany, NJ 07054
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To contact WYNDHAM WORLDWIDE CORP, please visit www.wyndhamworldwide.com. Company data is provided by Capital IQ. Please use this form to report any data issues.