ts full product offerings to its entire customer base. In addition, the company targets customer lists provided by companies with which it has strategic marketing relationships. Direct Response Television and Radio: The company has expanded its efforts of promoting DIFM products through television and radio advertising campaigns. In addition to legacy ads supporting its Custom Website and Facebook Boost by Web.com solutions, the company has branded direct response television spots, which describe the company and feature real customers who have derived business value from its solutions. Local Direct Sales: The company has a direct sales ‘Feet on the Street’ initiative in approximately 20 geographic markets throughout the United States, and expects to expand its penetration by expanding its inside sales organization to complement the markets where the company does not have a physical presence. Its Local Sales teams are equipped to sell a complement of solutions, including Leads by Web, Custom Website Design, Social Media, and Paid Search programs. Branding: The company has a 10-year agreement to become the umbrella sponsor of the renamed Web.com Tour, and an official marketing partner of the PGA TOUR. Reseller, Affiliate Network, and Private Label Partners: The company has developed affiliate partners and resellers who sell its services and provide additional opportunities to up-sell and cross-sell DIFM services. It has worked with these resellers to develop sales support and fulfillment processes that integrate with the resellers’ sales, service, support, and billing practices. Third-Party Providers: The company offers some of its services to its customers through third-party vendors. Some of the products sold to its customers are sourced from third-party vendors. Customers As of December 31, 2014, the company had approximately 3.3 million customers, primarily in North America. It targets small businesses with approximately 20 employees. Intellectual Property As of December 31, 2014, the company owned 47 issued U.S. patents. It also has various additional patent applications pending but not yet issued. Competition The company competes with GoDaddy; Endurance International Group; 1&1 Internet; Wix.com, Ltd; ReachLocal, Inc.; and others. History Web.com Group, Inc. was incorporated in 1999 under the General Corporation Law of the state of Delaware.
web.com group inc (WWWW:NASDAQ GS)
12808 Gran Bay Parkway West
Jacksonville, FL 32258
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