tar and eCommerce operations that sell and distribute footwear and apparel from the company's brand portfolio and other brands. Wolverine Leathers Division - The Wolverine Leathers Division markets pigskin leather for use primarily in the footwear industry. The company’s waterproof and stain resistant leathers are featured in some of the company’s footwear lines and also sold to external footwear brands. Trademarks, Licenses and Patents The company’s owned trademarks include Hush Puppies, Dog Likeness (registered design trademark), Wolverine, Bates, Cushe, Chaco, Soft Style, Wolverine Fusion, DuraShocks, MultiShox, Wolverine Compressor, Wolverine ICS, Hidden Tracks, iTechnology, Bounce, Comfort Curve, HyTest, Merrell, M Circle Design (registered design trademark), Continuum, Sebago, Q Form, Sperry Top-Sider, Saucony, Stride Rite and Keds. The company’s Wolverine Leathers Division markets its pigskin leathers under the trademarks Wolverine Warrior Leather, Weather Tight and All Season Weather Leathers. The company has footwear marketing and distribution rights under the Cat and Harley-Davidson trademarks pursuant to license arrangements with the respective trademark owners. The Cat license extends for more than five years and the Harley-Davidson license has a term through June 30, 2016. Sales and Distribution The company uses a variety of means to support sales to various domestic distribution channels: The company uses a dedicated sales force and customer service team, third party sales representatives and point-of-purchase materials to support domestic sales; maintains core in-stock inventories to service department stores, national chains, specialty retailers, catalog retailers, independent retailers, uniform outlets and its own consumer-direct business; uses volume direct programs to ship products directly to the retail customer without going through a company distribution center; uses a network of independent Shoemobile distribution outlets to distribute certain of the company’s work and occupational footwear brands at industrial facilities; and solicits all branches of the U.S. military and submits bids for contracts to supply specific footwear products. Seasonality The company experiences moderate fluctuations in sales volume during the year, as reflected in quarterly revenue (and taking into consideration the 16 weeks or 17 weeks included in the company’s fiscal fourth quarter versus the 12 weeks included in each of the first 3 fiscal quarters). The company also experiences some fluctuation in its levels of working capital, typically including an increase in net working capital requirements near the end of the first and third fiscal quarters. History Wolverine World Wide, Inc. was founded in 1883.
wolverine world wide inc (WWW:New York)
9341 Courtland Drive NE
Rockford, MI 49351
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