independent Harley-Davidson dealerships and other retail outlets. Harley-Davidson is a registered trademark of H-D U.S.A., LLC. HyTest Safety Footwear: The HyTest product line consists of work boots and shoes that incorporate various specialty safety features designed to protect against hazards of the workplace, including steel toe, composite toe, metatarsal guards, electrical hazard protection, static dissipating and conductive footwear. HyTest footwear is distributed primarily through a network of independently-owned Shoemobile mobile truck retail outlets providing direct sales of the company’s occupational and work footwear brands to workers at industrial facilities and also through direct sales arrangements with major industrial customers. Other Businesses In addition to its segments, the company operates a multi-brand consumer-direct business and a performance leather business. Multi-brand Consumer-Direct - The multi-brand consumer-direct division includes brick and mortar and e-commerce operations that sell and distribute footwear and apparel from the company's brand portfolio and other brands. Wolverine Leathers Division - The Wolverine Leathers Division markets pigskin leather for use primarily in the footwear industry. The company’s waterproof and stain resistant leathers are featured in some of the company’s footwear lines and also sold to external footwear brands. Domestic Sales and Distribution The company uses various means to support sales to various domestic distribution channels: The company uses a sales force and customer service team, third party sales representatives and point-of-purchase materials to support domestic sales. The company maintains core in-stock inventories to service department stores, national chains, specialty retailers, catalog retailers, independent retailers, uniform outlets and its own consumer-direct business. The company uses volume direct programs to ship products directly to the retail customer without going through a company distribution center and provide products at competitive prices to service major retail, catalog, mass merchant and government customers. The company uses a network of independent Shoemobile distribution outlets to distribute certain of the company’s work and occupational footwear brands at industrial facilities. The company solicits all branches of the U.S. military and submits bids for contracts to supply specific footwear products. In addition to its wholesale activities, the company operates a mono- and multi-brand consumer-direct distribution channel. Seasonality The company experiences moderate fluctuations in sales volume during the year, as reflected in quarterly revenue (and taking into consideration the 16 weeks or 17 weeks included in the company’s fiscal fourth quarter versus the 12 weeks included in each of the first three fiscal quarters). The company also experiences some fluctuation in its levels of working capital, typically including an increase in net working capital requirements near the end of the first and third fiscal quarters (year ended January 2016). Trademarks, Licenses and Patents The company’s owned trademarks include Hush Puppies, Dog Likeness (registered design trademark), Wolverine, Bates, Chaco, Soft Style, Wolverine Fusion, DuraShocks, MultiShox, Wolverine Compressor, Wolverine ICS, Hidden Tracks, iTechnology, Bounce, Comfort Curve, HyTest, Merrell, M Circle Design (registered design trademark), Continuum, Sebago, Q Form, Sperry, Saucony, Stride Rite, and Keds. The company’s Wolverine Leathers Division markets its pigskin leathers under the trademarks, such as Wolverine Warrior Leather, Weather Tight and All Season Weather Leathers. The company has footwear marketing and distribution rights under the Cat and Harley-Davidson trademarks pursuant to license arrangements with the respective trademark owners. The Cat license extends for approximately five years and the Harley-Davidson license has a term through December 31, 2020. History Wolverine World Wide, Inc. was founded in 1883.
wolverine world wide inc (WWW:New York)
9341 Courtland Drive NE
Rockford, MI 49351
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