ide. The company’s broadcast partners include Sky in the United Kingdom; Ten Sports in India, and Rogers Communication in Canada, among many others. Home Entertainment The company distributes its content as home entertainment releases in both physical (DVD and Blu-Ray) and digital formats. Content distributed through home entertainment channels has included themed compilations from the company’s vast archives, as well as releases of the company’s pay-per-view events. The company’s home entertainment titles are generally sold through retailers, such as Wal-Mart and Best Buy, and through subscription and transactional on-demand outlets, such as iTunes, Amazon, and others. Outside the United States, third-party licensees distribute the company’s home entertainment releases. Starting in January 2015, Warner Brothers Home Entertainment has become the domestic distributor of the company’s home entertainment products. In 2015, the company released 28 new home video productions domestically, and in the U.S., shipped approximately 2.1 million DVD and Blu-Ray units, including catalog titles released in prior years. Digital Media The company utilizes the Internet to promote its brands, create a community experience among its fans, market and distribute its content and digital products, and sell online advertising. The company’s primary Website, WWE.com, attracted an average of 20.6 million monthly visitors worldwide during 2015. These visitors viewed an average of 406 million pages and approximately 38.5 million video streams per month. WWE wallpapers, ringtones, voicetones, games and videos are available through the company’s mobile partnerships. The company has language-based Websites allowing fans to experience the company in their native language with a concentration on local events and shows. The available languages are English, French, German, Polish, and Arabic. The company has relationships with local sales agencies to sell advertising on WWE.com, which spans through approximately 70 countries. Most of these arrangements allow a partner to sell advertising across a region of countries. The company streams its video content on select video portals, such as YouTube and Facebook. During 2015, there were 8.1 billion views of the company’s content on YouTube. Live Events The company’s roster of Superstars and Divas allows the company to perform in various domestic markets. Live events and the associated programming produced at the company’s live events are its principal creative content and production activities. The company’s creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the ring and unfold on the company’s weekly television shows, culminating in monthly marquis events airing on WWE Network and also distributed through pay-per-view. In 2015, the company produced 273 live events throughout North America, entertaining approximately 1.6 million fans. The company holds many of its live events at major arenas across the country. In addition to providing content for the company’s television and other programming, these events provide the company with a real-time assessment of the popularity of its storylines and characters. In 2015, the company produced 56 live events internationally, reaching approximately 407,000 fans. These events were spread through various international tours throughout Europe, the Middle East, Asia, Latin America, and Australia. Consumer Products Division Licensing The company has a worldwide licensing program using its marks and logos, copyrighted works and characters on various retail products, including toys, video games, apparel and books. The company has relationships with approximately 150 licensees worldwide that provide products for sale at major retailers. In 2015, the company entered into a joint venture with Authentic Brands Group, LLC, a brand development and licensing company, to relaunch Tapout, a newly repositioned lifestyle fitness apparel brand in which the company has a 50% ownership interest. The eventual launch of
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