nications brands include Feinstein Kean Healthcare; GCI Health; ghg; Ogilvy CommonHealth Worldwide; Sudler & Hennessey; and Wunderman World Health. Direct, Digital, Promotion and Relationship Marketing: The company provides a range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services. The company’s Direct, Digital, Promotion & Relationship Marketing brands include AdPeople Worldwide; A. Eicoff & Co; AKQA; Barrows; Blast Radius; Brierley+Partners; Cerebra; Deep Blue; Dialogue; Digit; EWA; FullSIX; Grass Roots; Geometry Global; High Co; iconmobile; KBM Group; Mando; Maxx Marketing; OgilvyOne Worldwide; RTC; SJR; Smollan Group; Smollan/Headcount; VML; and Wunderman. Specialist Communications: The company provides a range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; and media, technology and production services. The company’s Specialist Communications brands include Corporate/B2B; Ogilvy Primary Contact; Demographic marketing; Bravo4; UniWorld; Wing; Employer branding/recruitment; JWT Inside; Event/face-to-face marketing; MJM; Metro; Richard Attias & Associates; Foodservice marketing; The Food Group; Sports marketing; 9ine Sports & Entertainment; Chime Communications PLC; GroupM ESP; PRISM Group; Entertainment marketing; Alliance; Real estate marketing; Pace; Media & production services; The Farm Group; Imagina; and United Visions. WPP Digital: Through WPP Digital, WPP makes acquisitions and strategic investments in companies that bolster the Group’s presence in digital marketing and media and provides access for WPP companies and their clients to a portfolio of digital experts. Services provided by WPP Digital full-service interactive agencies include digital marketing solutions for advertisers and publishers; integrated digital marketing strategy services; mobile solutions for handset manufacturers and wireless operators; creating measurable interactive marketing; and proprietary platforms which enable advertisers to engage with global audiences across the universe of digital media. The company’s WPP Digital brands include Acceleration; Blue State Digital; Cognifide; The Data Alliance; Fabric Worldwide; F.biz; Hogarth Worldwide; Interlude; Johannes Leonardo; Mutual Mobile; POSSIBLE; Rockfish; Salmon; Syzygy; and Visible. The company’s WPP Digital partner companies include Ace Metrix; eCommera; Fullscreen; Globant; HDT Holdings Technology; In Game Ad Interactive; Invidi; mySupermarket; Moment Systems; Percolate; Proclivity Systems; Say Media; SFX Entertainment; Vice Media; The Weinstein Company; and WildTangent. Its WPP knowledge communities include Government & Public Sector Practice; and The Store. Strategy The company has four core strategic priorities, including increasing the combined geographic share of revenues from the faster-growing markets of the Asia Pacific, Latin America, Africa and the Middle East, and Central and Eastern Europe to 40-45%; increasing the share of revenues of new media to 40-45%.; maintaining the share of more measurable marketing services, such as Data Investment Management and direct, digital and interactive - at 50% of revenues, with a focus on the application of new technology, big data and digital; and achieving horizontality by ensuring its people work together for the benefit of clients, primarily through two horizontal integrators: global client leaders and country managers. Clients The company services 351 of the Fortune Global 500 companies, all 30 of the Dow Jones 30, 69 of the NASDAQ 100, 31 of the Fortune e-50, and approximately 770 national or multinational clients in approximately 3 disciplines. Approximately 490 clients are served in 4 disciplines. The company also works with approximately 400 clients in approximately 6 countries. History WPP plc was founded in 1971.
wpp plc-sponsored adr (WPPGY:NASDAQ GS)
27 Farm Street
London, W1J 5RJ
Phone: 44 20 7408 2204
Fax: 44 20 7493 6819www.wpp.com
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