WPP plc provides various communications services worldwide. The company’s business comprises the provision of communications services on a national, multinational and global basis. The company organizes its businesses in the following areas: Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs; and Branding & Identity, Healthcare and Specialist Communications. Advertising and Media Investment Management Advertising – The principal functions of an advertising agency are the planning and creation of marketing and branding campaigns, and the design and production of advertisements for all types of media, such as television, cable, the Internet, radio, magazines, newspapers and outdoor locations, such as billboards. Media Investment Management – GroupM is the company’s media investment management operation. With its agencies, GroupM has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The company’s offering in this discipline also includes the network tenthavenue, which integrates some of the company’s key specialist media offerings in online, mobile, experiential and out of home (OOH). Data Investment Management The company’s research and strategic marketing consultancy businesses are managed on a centralized basis under the umbrella of the Kantar Group. The Kantar Group offering includes custom research in a range of business sectors and areas of marketplace information, including strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking and sales modeling; and trends and futures research and consultancy. Public Relations & Public Affairs Public Relations & Public Affairs companies advise clients who are seeking to communicate with consumers, governments and/or the business and financial communities. Public Relations & Public Affairs activities include national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying. Branding & Identity, Healthcare and Specialist Communications Branding & Identity – consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture. Healthcare Communications – provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Direct, Digital, Promotion and Relationship Marketing – the range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services. Specialist Communications – a comprehensive range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; and media, technology and production services. WPP Digital – Through WPP Digital, the company makes acquisitions and strategic investments in companies that bolster its presence in digital marketing and media. Services provided by WPP Digital full-service interactive agencies include digital marketing solutions for advertisers and publishers; integrated digital marketing strategy services; mobile solutions for handset manufacturers and wireless operators; creating measurable interactive marketing; and proprietary platforms which enable advertisers to engage with global audiences across the universe of digital media. Strategy The company’s strategy includes the following: increase the combined geographic share of revenues from the faster-growing markets of the Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe; maintain the share of more measurable marketing services, such as data investment management and direct, digital and interactive, with a focus on the application of new technology, big data and digital; and advance ‘horizontality’ by ensuring people work together for the benefit of clients, primarily through two horizontal integrators: global client leaders and regional, sub-regional and country managers. Customers The company services 355 of the Fortune Global 500 companies, all 30 of the Dow Jones 30, 71 of the NASDAQ 100, and approximately 830 national or multinational clients in 3 or more disciplines. Approximately 530 clients are served in 4 disciplines. The company also works with approximately 430 clients across 6 or more countries. Significant Events In June 2015, WPP, DailyMail and Snapchat announced the establishment of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. History WPP plc was founded in 1971.
wpp plc (WPPGF:OTC US)
27 Farm Street
London, W1J 5RJ
Phone: 44 20 7408 2204
Fax: 44 20 7493 6819www.wpp.com
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