WPP plc provides various communications services on a national, multinational and global basis. The company operates from approximately 3,000 offices in 112 countries including associates. The company organises its businesses in various areas, such as advertising and media investment management; data investment management; public relations & public affairs; and branding and identity, healthcare and specialist communications (including direct, digital, promotion and relationship marketing). Advertising and Media Investment Management Advertising: The principal functions of an advertising agency are the planning and creation of marketing and branding campaigns and the design and production of advertisements for all types of media, such as television, cable, the Internet, radio, magazines, newspapers and outdoor locations, such as billboards. Media Investment Management – GroupM is the company’s media investment management operation. With its agencies, GroupM has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The company’s offering in this discipline also includes the network tenthavenue, which integrates some of the company’s key specialist media offerings in online, mobile, experiential and out of home. Data Investment Management The company’s research and strategic marketing consultancy businesses are managed on a centralized basis under the umbrella of the Kantar Group. The Kantar Group offering includes custom research in a range of business sectors and areas of marketplace information, including strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking and sales modeling; and trends and futures research and consultancy. Public Relations and Public Affairs Public Relations and Public Affairs companies advise clients who are seeking to communicate with consumers, governments and/or the business and financial communities. Public Relations and Public Affairs activities include national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying. Branding and Identity, Healthcare and Specialist Communications Branding and Identity – consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture. Healthcare Communications – provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Direct, Digital, Promotion and Relationship Marketing – the full range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services. Specialist Communications – a range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; and media, technology and production services. WPP Digital – Through WPP Digital, WPP makes acquisitions and strategic investments in companies that bolster the Group’s presence in digital marketing and media and provide access for WPP companies and their clients to a portfolio of digital experts. Services provided by WPP Digital full-service interactive agencies include: digital marketing solutions for advertisers and publishers; integrated digital marketing strategy services; mobile solutions for handset manufacturers and wireless operators; creating measurable interactive marketing; and proprietary platforms, which enable advertisers to engage with global audiences across the universe of digital media. Strategy The company’s strategy are to increase the combined geographic share of revenues from the faster-growing markets of the Asia Pacific, Latin America, Africa and the Middle East and Central and Eastern Europe; increase the share of revenues from new media; and maintain the share of more measurable marketing services, such as data investment management and direct, digital and interactive, with a focus on the application of technology, data and content. Clients The company services 352 of the Fortune Global 500 companies, all 30 of the Dow Jones 30, 77 of the NASDAQ 100, and 830 national or multinational clients in approximately 3 disciplines. Approximately 550 clients are served in 4 disciplines. The company also works with approximately 448 clients in approximately 6 countries. History WPP plc was founded in 1971. The company was incorporated in 2012.
wpp plc (WPP:London Stock Exchange)
27 Farm Street
London, W1J 5RJ
Phone: 44 20 7408 2204
Fax: 44 20 7493 6819www.wpp.com
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