West Marine, Inc. operates as a specialty retailer of boating supplies, gear, apparel, footwear, and other water life-related products primarily in the United States. As of February 27, 2014, the company operated 287 stores located in 38 states, Puerto Rico, and Canada. Merchandising The company’s core boating products comprise maintenance, electronics, sailboat hardware, anchors/docking/moorings, engine systems, safety, electrical, plumbing, boats/outboards, ventilation, deck hardware/fasteners, navigation, trailering, seating/boat covers and barbecues/appliances. Its private label products, which are sold under the ‘West Marine,’ ‘Black Tip,’ ‘Third Reef,’ ‘Pure Oceans,’ ‘Lifesling,’ and ‘Seafit’ brand names are manufactured in Asia, the United States and Europe. Direct-to-consumer The company’s eCommerce Websites at westmarine.com and portsupply.com, direct mail catalogs, and call center comprise the direct-to-consumer sales channel. The company offers a return-to-store option for direct-to-consumer orders and an in-store delivery service for on-line orders. The company’s retail eCommerce Website provides its customers with access to a selection of approximately 85,000 products, product advisor tips and technical information, approximately 16,000 product videos and customer-submitted product reviews. International Sales The company promotes and sells its marine products internationally primarily through its wholesale and direct-to-consumer sales channels. The company also operates 10 stores in Canada. Business Strategy The company’s strategies are designed to reposition West Marine into a broader waterlife outfitter, while maintaining its position as the boat parts specialty retailer. In support of its omni-channel business strategy, the company would continue its focus on growing revenues from core boating products and accelerating its investment in its three growth strategies, with a goal of executing its ‘15/50 plan.’ Trademarks and Service Marks The company owns the trademarks and service marks ‘West Marine’ and ‘Port Supply,’ among others. These marks and a number of others are registered with the U.S. Patent and Trademark Office and in certain foreign countries. Significant Events West Marine Inc. has announced the opening of a new store in Mystic, Connecticut on November 14, 2014. History West Marine, Inc. was founded in 1976. The company was incorporated in Delaware in 1993.
west marine inc (WMAR:NASDAQ GS)
PO Box 50070
Watsonville, CA 95077
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