West Marine, Inc. operates as an omni-channel specialty retailer offering boating supplies, gear, apparel, footwear, and other waterlife-related products. Merchandising The company’s core boating products comprise maintenance, electronics, sailboat hardware, anchors/docking/moorings, engine systems, safety, electrical, plumbing, boats/outboards, ventilation, deck hardware/fasteners, navigation, trailering, seating/boat covers, and barbecues/appliances. The company’s merchandise expansion products are apparel, footwear, clothing accessories, fishing, watersports, paddlesports, coolers, bikes, and cabin/galley. Private label products, which the company sells under the ‘West Marine’, ‘Black Tip’, ‘Third Reef’, ‘Pure Oceans’, ‘Lifesling’, and ‘Seafit’ brand names, are manufactured in Asia, the United States, and Europe. Stores As of the January 3, 2015, the company operated 279 stores located in 38 states, Puerto Rico and Canada. These stores not only offer an assortment of core boating hardware and supplies, but also present a selection of water life products, such as paddlesports, clothing, footwear and accessories. The company’s professional customers include businesses involved in boat sales, boat building, boat commissioning and repair, yacht chartering, marina operations, and other boating-related activities. In addition, the company sells to government and industrial customers who use its products for boating and non-boating purposes. Direct-to-consumer The company’s eCommerce Websites at westmarine.com and portsupply.com, direct mail catalogs, and call center comprise its direct-to-consumer sales channel. The company offers a return-to-store option for direct-to-consumer orders and an in-store delivery service for online orders. The company’s westmarine.com Website provides its customers with access to a selection of approximately 93,000 products, product advisor tips and technical information, approximately 1,000 product videos and 33,000 total reviews. The company’s portsupply.com Website provides its customers the same functionality as on its retail site, along with the ability to check inventory levels in multiple locations, build requisition lists, and look up invoices. International Sales The company promotes and sells its marine products internationally primarily through its wholesale and direct-to-consumer sales channels. Business Strategy The company’s strategies are designed to expand the company into a waterlife outfitter, while maintaining its position as the leading boat parts specialty retailer. The company’s strategy includes eCommerce, store optimization, and merchandise expansion. The company’s strategy is to offer a seamless omni-channel shopping experience to retail and professional customers through its stores, eCommerce Websites, and its catalog and call center operations. Trademarks and Service Marks The company owns the trademarks and service marks ‘West Marine’ and ‘Port Supply’, among others. These marks and various others are registered with the U.S. Patent and Trademark Office and in certain foreign countries. History West Marine, Inc. was founded in 1976. The company was incorporated in Delaware in 1993.
west marine inc (WMAR:NASDAQ GS)
PO Box 50070
Watsonville, CA 95077
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