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Company Description

Contact Info

PO Box 50070

Watsonville, CA 95077

United States

Phone: 831-728-2700

Fax: 831-761-4421

West Marine Inc. operates as an omni-channel specialty retailer that offers boating gear, apparel, footwear and other waterlife-related products to people who enjoy recreational time on or around the water. The company offers a selection of core boating and water recreation products, primarily serving the needs of boat owners and professionals who provide services to them. The company services its customers through physical stores and two eCommerce Websites. The company operates 263 stores located in 38 states, Puerto Rico, and Canada, an eCommerce Website reaching domestic, international and professional customers. The company’s professional customers include businesses involved in boat sales, boat building, boat commissioning, boat repair, yacht chartering, marina operations, as well as, other boating-related activities. In addition, it sells to government and industrial customers who primarily use its products for boating. Merchandising The company’s core boating products are comprised of maintenance, electronics, sailboat hardware, anchors/docking/moorings, engine systems, safety, electrical, plumbing, boats/outboards, ventilation, deck hardware/fasteners, navigation, trailering, seating/boat covers and barbecues/appliances. Its merchandise expansion products are comprised of apparel, footwear, clothing accessories, fishing, watersports, paddlesports, coolers, and waterlife lifestyle accessories. Private brand products, which the company sells under the ‘West Marine’, ‘Black Tip’, ‘Third Reef’, ‘Pure Oceans’, ‘Lifesling’, and ‘Seafit’ brand names, usually are manufactured in Asia, the United States and Europe. Direct-to-Consumer The company’s eCommerce Websites at westmarine.com and portsupply.com and call center comprise its direct-to-consumer sales channel. This channel complements its stores by building brand awareness, acting as an additional marketing vehicle, and providing its customers with the option of shopping from around the globe, 24 hours a day. It offers a return-to-store option for direct-to-consumer orders and an in-store delivery service for on-line orders. Its westmarine.com Website provides its retail customers with access to a selection of approximately 110,000 products, product advisor tips and technical information, approximately 1,000 product videos and 39,500 total reviews. Its portsupply.com Website provides its customers the same functionality as on its retail site, along with the ability to check inventory levels in multiple locations, build requisition lists, and look up invoices. The company’s eCommerce Websites and call center also provide customers with access to technical advisors, ‘how to’ instructional videos and improved product features to assist its customers in understanding the various uses and applications of the products it sell. The company operates a virtual call center from which its associates process customer orders from the associates' homes or from its support center in Watsonville, California. International Sales The company promotes and sells its marine products internationally primarily through its direct-to-consumer sales channels. During 2015, the company closed eight of its Canadian stores and is planning to close the remaining two stores by 2017. Business Strategy The company's strategy is to offer a seamless omni-channel shopping experience to retail and professional customers through its stores, eCommerce Websites, and its catalog and call center operations. Trademarks and Service Marks The company owns the trademarks and service marks ‘West Marine’ and ‘Port Supply’ among others. History West Marine, Inc. was founded in 1968. The company was incorporated in Delaware in 1993.


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