Williams-Sonoma, Inc. operates as a multi-channel specialty retailer of products for the home. The company operates retail stores in the United States, Canada, Puerto Rico, Australia, and the United Kingdom; and franchises its brands to third parties in various countries in the Middle East, the Philippines, and Mexico. The company’s products are also available to customers through its catalogs and online worldwide. Williams-Sonoma Williams-Sonoma products include everything for cooking, dining and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture and a library of cookbooks. The brand also includes Williams-Sonoma Home, a concept that offers classic home furnishings and decorative accessories, extending the Williams-Sonoma lifestyle beyond the kitchen into every room of the home. Pottery Barn Pottery Barn is a multi-channel home furnishings retailer. Pottery Barn products include furniture, bedding, bathroom accessories, rugs, curtains, lighting, tabletop, outdoor and decorative accessories. Pottery Barn Kids Pottery Barn Kids serves as an inspirational destination for creating childhood memories by decorating nurseries, bedrooms and play spaces. Pottery Barn Kids offers products designed primarily for creating magical spaces where children could play, laugh, learn and grow. West Elm West Elm helps customers express their personal style at home. Mixing clean lines, natural materials and handcrafted collections from the U.S. and internationally, West Elm creates designs for modern living. PBteen PBteen offers a line of furniture, bedding, lighting, decorative accents and more for teen bedrooms, dorm rooms, study spaces and lounges. PBteen’s products are primarily designed to help teens create a room that reflects their own individual aesthetic. Rejuvenation Rejuvenation offers an assortment of lighting, hardware, furniture and home décor. Mark and Graham Mark and Graham is designed to be a destination for personalized gift buying. The brand’s product lines include women’s and men’s accessories, small leather goods, jewelry, key item apparel, paper, entertaining and bar, home décor and seasonal items. E-commerce Operations As of January 31, 2016, the e-commerce channel had various merchandising strategies, such as Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation and Mark and Graham, which sell the company’s products through its e-commerce Websites and direct-mail catalogs. The company offers shipping from many of its brands to countries worldwide, while its catalogs reach customers across the U.S. and Australia. Retail Stores As of January 31, 2016, the retail channel had various merchandising strategies, such as Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation, operating 618 stores comprising 571 stores in 43 states, Washington, D.C., and Puerto Rico, 27 stores in Canada, 19 stores in Australia, and 1 store in the United Kingdom. The company also has multi-year franchise agreements with third parties that operate 48 franchised stores and/or e-commerce Websites in various countries in the Middle East, the Philippines, and Mexico. The company’s retail stores serve as billboards for its brands. Seasonality The company’s business is subject to substantial seasonal variations in demand. Historically, a major portion of its net revenues and net earnings have been realized during the period from October through January, and levels of net revenues and net earnings have typically been lower during the period from February through September. Trademarks, Copyrights, Patents, and Domain Names The company owns and/or has applied to register 80 separate trademarks and service marks. The company owns and/or has applied to register its key brand names as trademarks in the U.S. and 92 additional jurisdictions. Rights to the trademarks and service marks are held by the company. These marks include the company’s core brand names, as well as brand names for selected products and services. The core brand names in particular, including ‘Williams-Sonoma’, ‘Pottery Barn’, ‘pottery barn kids’, ‘PBteen’, ‘west elm’, ‘Williams-Sonoma Home’, ‘Rejuvenation’, and ‘Mark and Graham’ are of material importance to the company. The company holds patents on certain product functions and product designs. Patents are generally valid for 14 to 20 years as long as their registrations are properly maintained. In addition, the company has registered and maintains various Internet domain names, including williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, wshome.com, williams-sonomainc.com, rejuvenation.com, and markandgraham.com. Collectively, the trademarks, copyrights, trade dress rights and domain names that the company holds are of material importance to the company. History Williams-Sonoma, Inc. was founded in 1956. The company was incorporated in 1973.
williams-sonoma inc (WM1:Munich)
3250 Van Ness Avenue
San Francisco, CA 94109
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