Williams-Sonoma, Inc. operates as a multi-channel specialty retailer of products for the home. The company operates retail stores in the United States, Canada, Puerto Rico, Australia, and the United Kingdom; and franchises its brands to third parties in various countries in the Middle East and the Philippines. Its products are also available to customers through its catalogs and online worldwide. Williams-Sonoma Williams-Sonoma products include everything for cooking, dining, and entertaining, including cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. The brand also includes Williams-Sonoma Home, a premium concept that offers classic home furnishings and decorative accessories, extending the Williams-Sonoma lifestyle beyond the kitchen into every room of the home. Pottery Barn Pottery Barn is a multi-channel home furnishings retailer. Pottery Barn products include furniture, bedding, bathroom accessories, rugs, curtains, lighting, tabletop, outdoor, and decorative accessories. Pottery Barn Kids Pottery Barn Kids serves as an inspirational destination for creating childhood memories by decorating nurseries, bedrooms, and play spaces. Pottery Barn Kids offers products designed primarily for creating magical spaces where children could play, laugh, learn, and grow. West Elm West Elm offers an assortment of products, including furniture, bedding, bathroom accessories, rugs, curtains, lighting, decorative accessories, dinnerware, kitchen essentials, and gifts. PBteen PBteen offers a line of furniture, bedding, lighting, decorative accents and more for teen bedrooms, dorm rooms, study spaces, and lounges. PBteen’s products are primarily designed to help teens create a room that reflects their own individual aesthetic. Rejuvenation Rejuvenation offers an assortment of lights, hardware, furniture, and home décor. Mark and Graham Mark and Graham is designed to be a premier destination for personalized gift buying. The brand’s product lines include women’s and men’s accessories, small leather goods, jewelry, key item apparel, paper, entertaining and bar, home décor, and seasonal items. E-commerce Operations As of February 1, 2015, the e-commerce channel had various merchandising strategies, such as Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams-Sonoma Home, Rejuvenation, and Mark and Graham, which sell the company’s products through its e-commerce Websites and direct-mail catalogs. The company offers shipping from majority of its brands to countries worldwide, while its catalogs reach customers across the U.S. and Australia. Retail Stores As of February 1, 2015, the retail channel had various merchandising strategies, such as Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, and Rejuvenation, operating 601 stores consisted of 562 stores in 44 states, Washington, D.C., and Puerto Rico; 25 stores in Canada; 13 stores in Australia; and 1 store in the United Kingdom. This represents 243 Williams-Sonoma, 199 Pottery Barn, 85 Pottery Barn Kids, 69 West Elm, and 5 Rejuvenation stores. The company also has multi-year franchise agreements with third parties that operate 30 franchised stores in various countries in the Middle East and the Philippines. Additionally, in 2014, the company entered into a franchise agreement with an unaffiliated franchisee to operate stores and e-commerce Websites in Mexico, beginning in 2015. The company’s retail stores serve as billboards for its brands. Seasonality The company’s business is subject to seasonal variations in demand. Historically, a portion of its net revenues and net earnings have been realized during the period from October through January; and levels of net revenues and net earnings have been lower during the period from February through September. Trademarks, Copyrights, Patents, and Domain Names The company owns and/or has applied to register 75 separate trademarks and service marks. It owns and/or has applied to register its major brand names as trademarks in the U.S. and 91 additional jurisdictions. Exclusive rights to the trademarks and service marks are held by the company and are used by its subsidiaries and franchisees under license. These marks include its core brand names, as well as brand names for selected products and services. The core brand names in particular, including Williams-Sonoma, the Williams-Sonoma Grande Cuisine logo, Pottery Barn, pottery barn kids, PBteen, west elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham are of material importance to the company. The company holds patents on certain product functions and product designs. Patents are valid for 14 to 20 years as long as their registrations are properly maintained. In addition, it has registered and maintains various Internet domain names, including williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, wshome.com, williams-sonomainc.com, rejuvenation.com, and markandgraham.com. Collectively, the trademarks, copyrights, trade dress rights, and domain names that the company holds are of material importance to the company. History Williams-Sonoma, Inc. was founded in 1956. The company was incorporated in 1973.
(WM1:Munich Stock Exchange)
3250 Van Ness Avenue
San Francisco, CA 94109
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