The WhiteWave Foods Company operates as a consumer packaged food and beverage company. The company manufactures, markets, distributes, and sells branded plant-based foods and beverages, coffee creamers and beverages, premium dairy products and organic produce throughout North America and Europe. Segments Americas Foods & Beverages This segment offers plant-based foods and beverages, which includes Silk and So Delicious branded beverages such as soymilk, almondmilk, and coconutmilk; premium dairy, which includes Horizon Organic milk, yogurt, cheese, and other premium dairy products, and Horizon branded macaroni and cheese and snack foods; and coffee creamers and beverages, which includes coffee creamers and ready-to-drink beverages under the International Delight and LAND O LAKES brand names. Americas Fresh Foods This segment offers organic salads, fruits and vegetables, which includes packaged salad greens, fresh and frozen fruits and vegetables, dried fruit, and produce-based snacks marketed under Earthbound Farm brand Europe Foods & Beverages This segment offers plant-based foods and beverages, which includes Alpro and Provamel brand beverages using soy-, almond-, coconut-, hazelnut-, rice- and oat-based ingredients. Joint Venture In 2014, the company formed a joint venture agreement with China Mengniu Dairy Company Limited (Mengniu), a Chinese dairy company, to manufacture, market and sell a range of premium plant-based beverages in China. The joint venture, which is owned 49% by the company and 51% by China Mengniu Dairy Company Limited (Mengniu), began selling plant-based beverages in China under the Silk ZhiPuMoFang brand name in December 2014. Products are available in Chinese markets and include almond milk and walnut milk beverages available in both single-serve and multi-pack formats. Trademarks and Intellectual Property As of December 31, 2014, approximately 25 patents have been issued to the company or are pending or published. As of January 31, 2015, the company owned approximately 800 trademark applications and registrations around the world and maintains approximately 520 domain names worldwide. The company licenses the right to utilize certain brand names from third parties, including LAND O LAKES, Almond Joy, Cold Stone Creamery, Cinnabon, Dunkin Donuts, Hershey’s, and YORK, on certain of products. In addition, the company has a license agreement with DSM Nutritional Products, the owner of Martek Biosciences Corporation, to use products covered by patents for supplementing certain of premium dairy and soy products with DHA Omega-3. Sales and Marketing The company sells its products in North America and Europe primarily through its direct sales force, independent brokers, regional brokers and distributors. Customers The company sells its products across North America and Europe to various customers, including grocery stores, mass merchandisers, club stores, convenience stores, and health food stores, as well as various away-from-home channels, including restaurants and foodservice outlets. Wal-Mart Stores, Inc., including its subsidiary, Sam’s Club, accounted for 14.6% of total net sales for the year ended December 31, 2014. Seasonality Demand for the company’s products is generally evenly distributed throughout the year, with slightly higher demand in the fourth quarter due to the holidays. Government Regulation Food-Related Regulations: As a manufacturer and distributor of food and beverage products, the company is subject to various food-related regulations, including the Federal Food, Drug and Cosmetic Act and regulations promulgated thereunder by the U.S. Food and Drug Administration. Employee Safety Regulations: The company is subject to certain safety regulations, including regulations issued pursuant to the U.S. Occupational Safety and Health Act. Organic Regulations: The company’s organic products are required to meet the standards set forth in the Organic Foods Production Act of 1990 and the regulations adopted thereunder by the National Organic Program, based on recommendations from the National Organic Standards Board, as well as similar agencies and laws in the European Union and the European countries in which it sells these products. Competition The company competes with conventional consumer packaged foods companies, such as Group Danone; General Mills, Inc.; Kraft Foods Group, Inc.; and Nestle S.A. It also competes with natural and organic consumer packaged foods companies, such as The Hain Celestial Group, Inc.; HP Hood; and Organic Valley. Competitors of Americas Fresh Foods business include Dole Food Company; Ready Pac; and Taylor Farms.
whitewave foods co (WIW:Frankfurt)
1225 Seventeenth Street
Denver, CO 80202
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