G. Willi-Food International Ltd., directly and through subsidiaries, engages in the development, import, export, marketing and distribution of food products worldwide. The company purchases food products from approximately 150 suppliers located in Israel and throughout the world. The company markets most of its products under the brand name ‘Willi-Food,’ and some of its chilled and frozen products under the brand name ‘Gold Frost’. Principal Products The company imports, markets and distributes approximately 600 food products. These products are sold by the company and by Gold Frost. The principal products in the import segment product line are as follows: Canned Vegetables and Pickles: These include mushrooms (whole and sliced), artichoke (hearts and bottoms), beans, asparagus, capers, corn kernels, baby corn, palm hearts, vine leaves (including vine leaves stuffed with rice), sour pickles, mixed pickled vegetables, pickled peppers, an assortment of black and green olives, filled olives, garlic, roasted eggplant sun and dried tomatoes. These products are imported primarily from China, Greece, Thailand, Turkey, India, and the Netherlands. Canned Fish: These include tuna (in oil or water), sardines, anchovies, smoked and pressed cod liver, herring, fish paste and salmon. These products are primarily imported from the Philippines, Thailand, Greece, Germany and Sweden. Canned Fruit: These include pineapple (sliced or pieces), peaches, apricots, pears, mangos, cherries, litchis and fruit cocktail. These products are primarily imported from China, Monaco, the Philippines, Thailand, Greece and Europe. Edible Oils: These include olive oil, regular and enriched sunflower oil, soybean oil, corn oil and rapeseed oil. These products are primarily imported from Belgium, Turkey, Italy, the Netherlands and Spain. Dairy and Dairy Substitute Products: These include hard and semi-hard cheeses (parmesan, edam, kashkaval, gouda, havarti, cheddar, pecorino, manchego, maasdam, rossiysky, iberico and emmental), molded cheeses (brie, camembert and danablu), feta, Bulgarian cubes, goat cheese, fetina, butter, yogurts, butter spreads, margarine, melted cheese, cheese alternatives, condensed milk, whipped cream and others. These products are primarily imported from Greece, France, Latvia, Denmark, Germany, Bulgaria, Italy, the United States and the Netherlands. Dried Fruit, Nuts and Beans: These include figs, apricots and organic apricots, chestnuts organic chestnuts, sunflower seeds, sesame seeds, walnuts, pine nuts, cashews, banana chips, pistachios and peanuts. These products are primarily imported from Greece, Turkey, India, China, Thailand and the United States. Other Products: These include, among others, instant noodle soup, frozen edamame soybeans, freeze dried instant coffee, bagels, breadstick, coffee creamers, lemon juice, halva, Turkish delight, cookies, vinegar, sweet pastry and crackers, sauces, corn flour, rice, rice sticks, pasta, organic pasta, spaghetti and noodles, frozen pizzas and pastries, breakfast cereals, corn flakes, rusks, couscous, rusks, gnocchi, tortilla, dried apples snacks, chocolate bars and chocolate paste, tea, deserts (such as tiramisu and pastries) and light and alcoholic beverages. These products are primarily imported from the Netherlands, Germany, Romania, Italy, Greece, Belgium, the United States, Scandinavia, Switzerland, China, Thailand, Turkey, India, and South America. Business Strategy The company’s business strategy is to promote the ‘Willi-Food’ brand name and other brand names used by the company (such as ‘Gold Frost’ and ‘Tifeeret’) and to increase market penetration of products through marketing efforts and advertising campaigns; to expand its food product lines and diversify into additional product lines, as well as to respond to market demand; to consider new fields of activity/operating segments; and to expand the company's activity in the international food markets, mainly in the U.S. and Europe. Sales and Marketing The company markets its products via internal sales agents, although with sales of certain products to clients situated in different areas of
g. willi-food international
(WILC:Consolidated Issue listed on NASDAQ Capital Market)
4 Nahal Harif Street
Northen Industrial Zone
Phone: 972 8 932 1000
Fax: 972 8 932 1001www.willi-food.com
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