G. Willi-Food International Ltd. is engaged in the development, import, export, marketing, and distribution of various food products worldwide. The company offers approximately 600 food products. Products The company’s products in the import segment product line are as follows: Canned Vegetables and Pickles: It includes mushrooms (whole and sliced), artichoke (hearts and bottoms), beans, asparagus, capers, corn kernels, baby corn, palm hearts, vine leaves (including vine leaves stuffed with rice), sour pickles, mixed pickled vegetables, pickled peppers, an assortment of black and green olives, garlic, roasted eggplant sun, and dried tomatoes. These products are imported primarily from China, Greece, Thailand, Turkey, India, and the Netherlands. Canned Fish: It includes tuna (in oil or water), sardines, anchovies, smoked and pressed cod liver, herring, fish paste, and salmon. These products are primarily imported from the Philippines, Thailand, Greece, Germany, and Sweden. Canned Fruit: It includes pineapple (sliced or pieces), peaches, apricots, pears, mangos, cherries, litchis, and fruit cocktail. These products are primarily imported from China, Monaco, the Philippines, Thailand, Greece, and Europe. Edible Oils: It includes olive oil, regular and enriched sunflower oil, soybean oil, corn oil, and rapeseed oil. These products are primarily imported from Belgium, Turkey, Italy, the Netherlands, and Spain. Dairy and Dairy Substitute Products: It includes hard and semi-hard cheeses (parmesan, edam, kashkaval, gouda, havarti, cheddar, pecorino, manchego, maasdam, rossiysky, iberico, and emmental), molded cheeses (brie, camembert, and danablu), feta, Bulgarian cubes, goat cheese, fetina, butter, yogurts, butter spreads, margarine, melted cheese, cheese alternatives, condensed milk, whipped cream, and others. These products are primarily imported from Greece, France, Latvia, Denmark, Germany, Bulgaria, Italy, the United States, and the Netherlands. Dried Fruit, Nuts, and Beans: It includes figs, apricots, chestnuts, sunflower seeds, sesame seeds, walnuts, pine nuts, cashews, pistachios, and peanuts. These products are primarily imported from Greece, Turkey, India, China, Thailand, and the United States. Other Products: It includes instant noodle soup, frozen edamame soybeans, freeze dried instant coffee, bagels, breadstick, coffee creamers, lemon juice, halva, Turkish delight, cookies, vinegar, sweet pastry and crackers, sauces, corn flour, rice, rice sticks, pasta, spaghetti and noodles, frozen pizzas and pastries, ice cream, breakfast cereals, corn flakes, rusks, couscous, rusks, gnocchi, tortilla, dried apples snacks, chocolate bars and chocolate paste, tea, deserts (such as tiramisu and pastries), light and alcoholic beverages (such as ouzo, sangria, and mohito), and ‘Green Cola’ (a kosher carbonated soft drink naturally sweetened by stevia plants). These products are primarily imported from the Netherlands, Germany, Romania, Italy, Greece, Belgium, the United States, Scandinavia, Switzerland, China, Thailand, Turkey, India, and South America. Suppliers In 2013, Arla Foods amba accounted for more than 10% of the company’s total purchases. Business Strategy The company’s business strategy is to promote the ‘Willi-Food’ brand name and other brand names used by the company (such as ‘Gold Frost’ and ‘Tifeeret’) and to increase market penetration of products through marketing efforts and advertising campaigns; to expand its current food product lines and diversify into additional product lines, as well as to respond to market demand; and to expand the company's activity in the international food markets, primarily in the U.S. and Europe. Customers The company's products are marketed and sold to approximately 1,500 customers throughout Israel and outside of Israel. Its customers fall within one of the following two groups: large retail supermarket chains in the organized market; and private supermarket chains, mini-markets, wholesalers, manufactures, institutional customers, governmental customers and the customers in the Palestinian Authority, referred herein as the ‘private sector’.
g. willi-food international
4 Nahal Harif Street
Northen Industrial Zone
Phone: 972 8 932 1000
Fax: 972 8 932 1001www.willi-food.co.il
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To contact G. WILLI-FOOD INTERNATIONAL, please visit www.willi-food.co.il. Company data is provided by Capital IQ. Please use this form to report any data issues.