Boingo Wireless, Inc. provides mobile Internet solutions for smartphones, tablet computers, laptops, and other wireless-enabled consumer devices. Strategy Key elements of the company’s strategy include expanding its footprint of managed and operated and aggregated networks; utilizing its neutral-host business model to accelerate wholesale roaming and carrier offload partnerships; maximizing advertising and sponsorship sell-through for its inventory of advertising-enabled networks; and increasing its brand awareness. Services Wholesale The company’s integrated hardware and software platform allows it to provide a range of value-added services to telecom operators, network operators, device manufacturers, technology companies, enterprise software and services companies, and venue operators. The company’s small cell networks include distributed antenna system (DAS) and Wi-Fi networks, which it refers to as its managed and operated locations, as well as Wi-Fi networks managed and operated by third-parties with whom it contracts for access, which it refers to as its roaming networks. The company’s managed and operated locations are typically located in large venues with big audiences, such as airports, stadiums, arenas, universities, convention centers, shopping malls, and military bases where it installs a wireless network infrastructure and generally have exclusive multi-year agreements. DAS Infrastructure: The company offers its telecom operator partners access to its DAS infrastructure at certain of its managed and operated hotspot locations. The company deploys its DAS infrastructure within airports and other locations that require additional signal strength to improve the quality of cellular services. Roaming Services: The company offers roaming services across its entire network of approximately 800,000 hotspot locations to its partners who can then provide mobile Internet services to their customers at these locations. The company also sells advertising and sponsorships on other Wi-Fi networks that are not part of its network on behalf of the network owner. Platform Services: The company licenses its proprietary software and provide software integration and development services to its platform services partners. This enables them to integrate its mobile Internet solution with their product and service offerings, either as a bundled Boingo service or a private labeled offering. The company’s solution includes its proprietary, patented techniques for wireless signal detection, presentation and network aggregation. Turn-Key Solutions: The company offers its venue partners the ability to implement a turn-key Wi-Fi solution, with no initial investment, through a Wi-Fi network infrastructure that it installs, manages and operates. Its turn-key solutions include various service models that are supported through a mix of retail, wholesale, and advertising revenue. Retail The company enables individuals to purchase mobile Internet access at its managed and operated hotspots and select partner locations around the world. It offers a selection of month-to-month subscription and single-use access plans. The company’s single-use access plans provide unlimited access to a specific hotspot for a defined period of time, tolled from the time the user first logs on to the network. The company also provides residential broadband and Internet protocol television services for troops stationed on U.S. military bases. Both Internet protocol television and Internet service are available and include basic, standard and expanded service tiers, with discounted service options when both Internet and Internet protocol television products are bundled in a combo package. Advertising The company’s platform provides an opportunity for advertisers to reach a targeted base of visitors to its landing pages with sponsored access, promotional programs and display advertising. It provides advertisers the opportunity to sponsor wireless Internet access to individuals at locations where it manages and operates the Wi-Fi network and locations where it solely provides authorized access to a partner's Wi-Fi network through sponsored access and promotional programs. The company also offers display advertising based on impressions delivered by its platform. Its advertising solution is integrated into Wi-Fi networks not directly managed by Boingo, expanding the addressable market. Customers The company generates revenue primarily from its retail customers and wholesale partners. Its retail customers purchase either month-to-month subscription plans that automatically renew, or single-use access to its network. The company acquires its retail customers primarily from mobile Internet users passing through its managed and operated locations. For the year ended December 31, 2013, two groups of entities affiliated with Verizon Communications, Inc and AT&T Inc. each accounted for 14% of total revenue. Intellectual Property The company has two issued U.S. patents which expire in 2022 and six patent applications pending in the U.S. Foreign counterparts of two of the pending U.S. patent applications are pending in Canada, Europe and Korea. Foreign counterparts of another one of the pending U.S. patent applications are pending in Canada, China, Europe, Japan, and Korea. The company has two issued Japanese patents and two Chinese patents, each of which has a maximum term which expires in 2027. The company’s registered trademarks in the United States and the European Union include Boingo, Boingo Wi-Finder, and Don't just go. Boingo., and in the United States, Cloud 9 Media. It owns additional registrations and has filed other trademark applications in the United States and other countries. Competition The company’s competitors include AT&T Inc., T-Mobile, Cablevision, and Comcast. History The company was incorporated in the state of Delaware in 2001 under the name Project Mammoth, Inc. and changed its name to Boingo Wireless, Inc. in October 2001.
boingo wireless inc (WIFI:NASDAQ GS)
10960 Wilshire Boulevard
Los Angeles, CA 90024
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