Wilhelmina International, Inc. engages in the fashion model management business. The company provides traditional, full-service fashion model and talent management services, specializing in the representation and management of models, entertainers, artists, athletes and other talent to various customers and clients, including retailers, designers, advertising agencies and catalog companies. Divisions The company’s business is primarily focused around various key areas, such as Fashion Model Management, Hair & Makeup, Talent Management, and Licensing and Branding (including contests, consumer products, events and television). Fashion Model Management This division is focused on providing fashion modeling and talent product-endorsement services to clients, such as ad agencies, branded consumer goods companies, fashion designers, magazines, retailers, department stores, product catalogs and Internet sites. The company develops and diversifies its talent portfolio through a combination of ongoing local, regional or international scouting and talent-search efforts to source new talent, and cooperates with other agencies that represent talent. Hair & Makeup This division represents talent in the photography, styling, and hair and makeup arenas. These artists work on projects worldwide for companies in the retail, pharmaceutical and music industries. Talent Management This division includes Wilhelmina Artist Management, LLC, a talent management company that seeks to secure endorsement and spokesperson work for various celebrities from the worlds of sports, music and entertainment. Licensing and Branding This division includes Wilhelmina Licensing LLC, which collects third-party licensing fees in connection with the licensing of the ‘Wilhelmina’ name. Third-party licensees include various major fashion model agencies in local markets across the U.S., as well as in Panama, Thailand, Dubai, Vancouver and Tokyo. The film and television business consists of television syndication royalties and production series contracts. Also from time to time, the company conducts model search contests and other events in an effort to expand the Wilhelmina brand and recruit talent. Clients and Customers As of December 31, 2014, the company had approximately 2,000 active models. Its active models include Coco Rocha, RJ King, Marlon Teixiera, Ava Smith, Alexandra Richards, Armando Cabral, Soo Joo, Cindy Bruna, Clarke Bockelman, Bastian Van Gaalen, Keilani Asmus, Rayla Guimaraes Jacunda, Elisabeth Erm, Janis Ancens, Kirsten Shiells, Nathan Owens, and Claudio Moreira. The company serves approximately 2,600 external clients. Governmental Regulations Certain jurisdictions, in which the company operates, such as California and Florida, require that companies maintain a Talent Agency License in order to engage in the ‘talent agency’ business. In addition, the company’s certain subsidiaries maintain required SAG licenses issued by the Screen Actors’ Guild. Trademarks and Licensing The company relies upon domestic and international trademark laws, license agreements, and nondisclosure agreements to protect the ‘Wilhelmina’ brand name used in its business. Competition The company’s principal competitors include other large fashion model management businesses in the U.S., including Marilyn Model Agency; IMG Models; Elite Model Management; Ford Models, Inc.; DNA Model Management; and NEXT Model Management. History Wilhelmina International, Inc. was founded in 1967. The company was incorporated in the state of Delaware in 1996.
wilhelmina international inc
200 Crescent Court
Dallas, TX 75201
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