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Last €55.95 EUR
Change Today -0.239 / -0.43%
Volume 0.0
WD5 On Other Exchanges
As of 2:08 AM 02/10/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

22 Sylvan Way

Parsippany, NJ 07054

United States

Phone: 973-753-6000


Wyndham Worldwide Corporation provides hospitality services and products to individual consumers and business customers worldwide. The company, through its 25 primary brands, has built a presence in various major hospitality markets in the United States and internationally. Its brands include Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson, Wingate by Wyndham, Microtel Inns & Suites, Tryp by Wyndham, RCI, Landal GreenParks, Novasol, Hoseasons, cottages4you, James Villa Holidays, Wyndham Vacation Rentals, Wyndham Vacation Resorts, Shell Vacations Club, and WorldMark by Wyndham. Segments The company operates through three segments: Lodging, Vacation Exchange and Rentals, and Vacation Ownership. Lodging segment This segment includes Wyndham Hotel Group, a hotel company with 7,645 hotels and approximately 660,800 hotel rooms worldwide. The company franchises in the upscale, upper midscale, midscale, economy, and extended stay segments with a concentration in economy brands. It also provides property management services for full-service and select limited-service hotels. The company’s owned hotel portfolio consists of the Wyndham Grand Rio Mar Beach Resort and Spa in Puerto Rico (Rio Mar hotel); and the Wyndham Grand Orlando Bonnet Creek (Bonnet Creek hotel). The company’s management business offers hotel owners the benefits of a global brand and a range of management, marketing, and reservation services. In addition to the standard franchise services, its hotel management business provides hotel owners with professional oversight and operations support, including hiring, training, and supervising the hotel managers and employees, annual budget preparation, local sales and marketing efforts, financial analysis, and food and beverage services. The company’s ownership portfolio is limited to two hotels in locations where it has developed or intends to develop timeshare units. Its owned hotels include gross room nights, food and beverage services, and on-site spa, casino, golf, and shop. The company also offers the Wyndham Rewards loyalty program when a member stays at a participating hotel. Reservation Booking Channels A majority of the company’s economy and midscale hotels are located on highway roadsides for convenience of travelers, therefore, a portion of room nights sold are on a walk in or direct to hotel basis. Another component of the company’s value proposition to a hotel owner is access to its reservation booking channels, which the company also refers to as its distribution platform. These channels include its proprietary brand Web and mobile sites, mobile apps, call center facilities, Wyndham Rewards loyalty program, global sales team, global distribution partners (such as Sabre and Amadeus), online travel agents, and other third-party Internet referral or booking sources, such as Kayak, TripAdvisor, and Google. Its reservation delivery comes from online sources, including its proprietary and mobile Websites. Loyalty Program Approximately 39 million members in 70 countries have enrolled in the Wyndham Rewards program. Wyndham Rewards is the primary lodging loyalty program in the lodging industry. Members earn points by staying in one of the company’s participating branded hotels or by purchasing everyday services and products using a co-branded Wyndham Rewards credit card. The points might be redeemed for various reward options, including airline travel, resort vacations, event tickets, gift certificates for major retailers and restaurants, and more. Marketing, Sales, and Revenue Management Services The company’s brand and field marketing teams develop and implement global marketing strategies for each of its hotel brands. It deploys various marketing strategies and tactics depending on the needs of the specific brand and local market, including online advertising, social media marketing, traditional media planning and buying (radio, television, and print), creative development, promotions, sponsorships, and targeted direct marketing. In May 2014, the company launched an umbrella marketing strategy, which featured all 12 of its brands on television


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Valuation WD5 Industry Range
Price/Earnings 13.5x
Price/Sales 1.3x
Price/Book 7.0x
Price/Cash Flow 9.1x
TEV/Sales 0.3x

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