Wyndham Worldwide Corporation offers hospitality services and products worldwide. The company’s brands include Wyndham Hotels and Resorts, Ramada, Days Inn, Super 8, Howard Johnson, Wingate by Wyndham, Microtel Inns & Suites by Wyndham, TRYP by Wyndham, Dolce Hotels and Resorts, RCI, Landal GreenParks, Novasol, Hoseasons, cottages.com, James Villa Holidays, Wyndham Vacation Rentals, Wyndham Vacation Resorts, Shell Vacations Club and WorldMark by Wyndham. Segments The company’s operations are grouped into three segments, such as Hotel Group, Destination Network, and Vacation Ownership. Hotel Group: This segment primarily franchises hotels in the upscale, upper midscale, midscale, economy, and extended stay segments, as well as provides property management services for full-service and select limited-service hotels. Destination Network: This segment provides vacation exchange services and products to owners of intervals of vacation ownership interests (VOIs) and markets vacation rental properties primarily on behalf of independent owners. Vacation Ownership: This segment develops, markets and sells VOIs to individual consumers, provides consumer financing in connection with the sale of VOIs and provides property management services at resorts. Wyndham Hotel Group Wyndham Hotel Group has 7,812 hotels and approximately 678,000 hotel rooms worldwide. The company franchises in the upscale, upper midscale, midscale, economy and extended stay segments with a concentration in economy brands. The company also provides property management services for full-service and select limited-service hotels. The company’s owned hotel portfolio consists of the Wyndham Grand Rio Mar Beach Resort and Spa in Puerto Rico (Rio Mar hotel) and the Wyndham Grand Orlando Bonnet Creek (Bonnet Creek hotel). Both hotels represent mixed-use opportunities, which allow the company to introduce its hotel guests to the vacation ownership product. The company’s management business offers hotel owners the benefits of a global brand and a range of management, marketing and reservation services. In addition to the standard franchise services, its hotel management business provides hotel owners with professional oversight and comprehensive operations support, including hiring, training and supervising the hotel managers and employees, annual budget preparation, local sales and marketing efforts, financial analysis, and food and beverage services. The company’s ownership portfolio is limited to two hotels in locations where it has developed timeshare units. Revenues earned from the company’s owned hotels consists of gross room nights, food and beverage services, and on-site spa, casino, golf and shop revenues. Reservation Booking Channels Significant component of the company’s value proposition to a hotel owner is access to its reservation booking channels, which it also refers to as its distribution platform. These channels include the company’s proprietary brand Web and mobile sites; its mobile apps; its call center facilities; its Wyndham Rewards loyalty program; its global sales team; global distribution partners, such as Sabre and Amadeus; and online travel agents (OTAs) and other third-party Internet referral or booking sources, such as Kayak, TripAdvisor and Google. A key strategy for reservation delivery is the continual investment in the company’s e-commerce capabilities (Websites, mobile and other online channels), as well as the deployment of advertising spend to drive online traffic to its proprietary e-commerce channels. This strategy also encompasses marketing agreements the company has with travel related search Websites and affiliate networks, and other initiatives to drive business directly to its online channels. In addition, to ensure its franchisees receive bookings from OTAs and other third-party Internet sources, the company provides direct connections between its central reservations system and strategic third-party Internet booking sources. Loyalty Program In 2015, the company launched a newly redesigned Wyndham Rewards program offering members a more generous points earning structure along with a
wyndham worldwide corp (WD5:Frankfurt)
22 Sylvan Way
Parsippany, NJ 07054
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