News Content: Medscape provides timely coverage of medical news, including insightful perspectives from medical experts in both text and multimedia formats. Medscape news content is written by the company’s in-house team of professional journalists and editors, faculty from academic and clinical institutions, and seasoned freelance professional writers. Medscape news content is edited and managed by the company’s editorial staff. The content is produced in various formats, including: in-depth interviews with experts on topics related to the current and future practice of medicine; news alerts on critical clinical issues, such as breaking drug information, including pharmaceutical recalls and product advisories; coverage of healthcare policy and politics; and coverage of key professional meetings and conferences from around the world. Medscape’s news content also includes read Business of Medicine coverage on complex practice management, compensation, legal, and ethical issues. The Medscape editorial team also creates recurring features and columns, such as clinical cases, slideshows, and special reports. Medscape also provides access to wire service news stories and to licensed full-text journal articles. Reference Content (Drugs and Diseases): Medscape provides original content spanning more than 30 medical specialties, authored and reviewed by physicians and pharmacists from medical centers, in various categories, such as disease and condition articles; drug reference; drug interaction checker; clinical procedure articles; image collections; and formulary information. The company’s Medscape App is a free mobile application, available on Android, Blackberry, iPhone, iPad, and Kindle Fire, for physicians and other healthcare professionals that provides registered users with access to Medscape news and reference content, including articles and other resources; the drug reference database and drug interaction checker; clinical reference, treatment and procedure guides; and physician, pharmacy and hospital directories. Its Medscape App also provides access to CME programs from Medscape Education. In addition, its Medscape App gives users offline access to reference content, treatment guides, a pill identification tool, and the drug interaction checker. In November 2015, the company launched a new feature for its Medscape App called Medscape Consult, an online community where physicians could ask and answer clinical questions and share and discuss clinical challenges in real time in a moderated environment supported by expert oversight and built on the foundation of Medscape’s Drugs and Diseases reference database. Medscape Consult provides a clinical knowledge platform that combines the company’s authoritative Medscape content with the expertise of its physician community. Medscape Consult is also available for desktop use. The company’s Medscape MedPulse App is a medical news app for iPhone and iPad that enables healthcare professionals to stay up-to-date on the latest medical news and expert perspectives and that could be personalized to an individual’s areas of interest. Medscape MedPulse features the latest medical content from Medscape’s editorial team and includes a curated Twitter feed to help users stay informed of important medical trends being shared in real time by physicians and other leading medical commentators. CME: Medscape Education (www.medscape.org) is the primary Website through which the company’s Accreditation Council for Continuing Medical Education (ACCME) accredited CME provider, Medscape, LLC, distributes online CME and CE to physicians and other healthcare professionals. The ACCME accredits and oversees providers of CME credit. Medscape is also accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation and as a provider of continuing pharmacy education by the Accreditation Council for Pharmacy Education. Medscape Education offers a selection of free online CME and CE activities designed to educate healthcare professionals about important diagnostic and therapeutic issues, including both original CME and CE act
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