ake control of their allergies. The WebMD Allergy App provides allergy sufferers with personalized location-based allergy condition forecasts in combination with WebMD’s information and insights. The WebMD Allergy App is further personalized with optional mobile push notifications that warn when allergen levels are high, enabling app users to proactively manage their allergy conditions. International The company operates a health information Website in the United Kingdom with Boots UK, the United Kingdom’s pharmacy-led health and beauty retailer. The co-branded Boots/WebMD site at www.WebMD.boots.com features daily health and wellness news, condition and healthy living centers, interactive health tools, WebMD’s symptom checker, specialized health search, health videos and interactive slide shows. Social Media and Video Initiatives In 2015, the company began actively pursuing a strategy to take its content and the WebMD brand off-network into new environments. To implement that strategy, the company is building the infrastructure to develop content offerings that are tailored for specific social networks and platforms and to allow consumers to more easily discover, share and interact with content from WebMD in other online locations. The company launched approximately 165 such videos during the fourth quarter of 2015, some on topics relating to specific health conditions and some on healthy living and wellness topics. The company is also continuing to develop longer-form video offerings. WebMD Magazine WebMD Magazine is a print magazine delivered free of charge to physicians in the United States for use in their office waiting rooms and reaches consumers right before they meet with their physicians. This allows sponsors to extend their advertising reach and to deliver their message when consumers are actively engaged in the healthcare process, and allows the company to extend the WebMD brand into offline channels. The company publishes eight issues per year and had a rate base, in 2015, of approximately 1.4 million copies of each issue. The company estimates that approximately 10 million people are reading each issue of WebMD Magazine. The editorial format of WebMD Magazine is specifically designed for the physician’s waiting room. Its editorial features and highly interactive format of assessments, quizzes and questions are designed to inform consumers about important health and wellness topics. The company also publishes a digital edition of WebMD Magazine online. WebMD Magazine is available as a free interactive application for the iPad. The company also produces certain specialized editions of WebMD Magazine, including one for college campuses and one that focuses on diabetes. Professional Services The company’s Websites for healthcare professionals include Medscape and Medscape Education. The company also provides related apps for healthcare professionals, as well as a version of each of its professional Websites that is tailored for viewing through mobile browsers. There are no membership fees and no usage charges for the company’s professional sites and apps. The company generates revenue from its professional services by selling advertising and sponsorship programs primarily to companies that desire to reach physicians and other healthcare professionals. Medscape Medscape (www.medscape.com), the company’s primary portal for physicians and other healthcare professionals, is organized by medical specialty, with each supported specialty having its own customized content. Medscape also includes areas for nurses, pharmacists, medical students, and members interested in medical policy and business of medicine topics. Registration by users enables the company to deliver medical content targeted to their specialty and areas of interest, based on information they provide in their registration profiles. The registration process also enables professional members to choose a home page tailored to their medical specialty or interests. Medscape members receive email newsletters, tailored to their specialty and other areas of interest, which highlight new information and resources on Medscape.
webmd health corp (WBMD:NASDAQ GS)
395 Hudson Street
New York, NY 10014
Phone: 212 624 3700
The information and data displayed in this profile are created and managed by S&P Global Market Intelligence, a division of S&P Global. Bloomberg.com does not create or control the content.
|No competitor information is available for WBMD.|
|View Industry Companies|
Sponsored Financial Commentaries
To contact WEBMD HEALTH CORP, please visit www.wbmd.com. Company data is provided by S&P Global Market Intelligence. Please use this form to report any data issues.