WebMD Health Corp. provides health information services to consumers, physicians and other healthcare professionals, employers and health plans through its public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network –Public Portals The company’s network of public portals for consumers and healthcare professionals includes www.WebMD.com (which it sometimes refer to as WebMD Health), its primary public portal for consumers and related mobile-optimized sites and mobile apps; www.Medscape.com, its primary public portal for physicians and other healthcare professionals and related mobile-optimized sites and mobile apps; and other sites through which it provides its branded health and wellness content, tools and services. The company’s Websites and mobile applications for consumers help them take an active role in managing their health by providing objective health and wellness information and access to decision-support tools and other services. The company also provides content relating to lifestyle and healthy living, including healthy beauty, diet and food, exercise and fitness, and family and pregnancy. The company’s content offerings for consumers include news articles and features, special reports, interactive guides, originally produced videos, self-assessment questionnaires, expert led Q&As, community discussions, and reference resources. The company’s mobile applications for consumers include the WebMD App, the WebMD Pregnancy App, the WebMD Baby App, the WebMD Pain Coach App, the WebMD Allergy App and the WebMD Magazine App. The company’s Websites and mobile applications for healthcare professionals help them improve their clinical knowledge and practice of medicine. The company makes it easier for physicians and other healthcare professionals to access clinical reference sources, to stay abreast of the latest clinical information, to learn about new treatment options, to earn continuing medical education (CME) and continuing education (CE) credit, and to communicate with peers. Medscape’s original content includes daily medical news, conference coverage and commentary and columns by authors from respected clinical and academic institutions. Medscape also provides access to full-text journal articles, reference materials and other medical content. Through Medscape Education (www.medscape.org), the company offers a selection of free online CME and CE activities designed to educate healthcare professionals about important diagnostic and therapeutic issues. The company’s Medscape App for physicians and other healthcare professionals provides formulary information, medical calculators, drug, disease and condition references, and a drug interaction checker. In addition, its Medscape App provides physicians access to Medscape Consult, an online community where physicians could share and discuss clinical cases in real time in a moderated environment. The company’s Medscape CME & Education App enables healthcare professionals to access Medscape Education CME and CE activities on iPhone and iPad and to earn and track CME and CE credits for completed Medscape Education activities. The company’s Medscape MedPulse App enables healthcare professionals to stay up-to-date on the latest medical news and perspectives. In 2015, The WebMD Health Network reached an average of approximately 207 million monthly visitors and delivered approximately 16.34 billion page views during the year. Traffic to Medscape properties from physicians and other healthcare professionals averaged approximately 7.1 million physician sessions per month during 2015. The company’s public portals generate revenue primarily through the sale of various types of advertising and sponsorship products to its clients, which include: pharmaceutical, biotechnology and medical device companies; hospitals, clinics and other healthcare services companies; health insurance providers; consumer products companies whose products or services relate to health, wellness, diet, fitness, lifestyle, safety and illness prevention; and various other businesses, organizations and governmental entities. Advertisers and s
webmd health corp (WBMD:NASDAQ GS)
111 8th Avenue
New York, NY 10011
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