Vera Bradley, Inc. operates as a designer of women’s handbags and accessories, luggage and travel items, eyewear, and stationery and gifts. Segments The company sells its products through two segments, Direct and Indirect. The Direct segment consists of sales of Vera Bradley products through the company’s full-line and factory outlet stores in the United States, verabradley.com, direct-to-consumer eBay sales, and the company's annual outlet sale in Fort Wayne, Indiana. As of January 30, 2016, the company operated 110 full-line stores and 40 factory outlet stores. The Indirect segment consists of sales of Vera Bradley products to approximately 2,600 specialty retail locations, all of which are located in the United States, as well as department stores, national accounts, third party e-commerce sites, the company's wholesale business in Japan, and third party inventory liquidators. Products Bags: Bags are a core part of the company’s product offerings and are the primary component of every seasonal assortment. The category consists of classic and new styles developed by its product development team to meet consumer demand. The company’s bag product category includes items, such as totes, crossbodies, satchels, clutches, backpacks, baby bags, and lunch bags. Accessories: Accessories include fashion accessories such as wallets, wristlets, eyeglass cases, jewelry, and scarves and various technology accessories. Travel: The company’s travel product category includes rolling luggage, cosmetics, travel and packing accessories, and travel bags which includes its duffel and weekend bags. The first Vera Bradley product offering included duffel bags. Home: The company’s home category includes textiles, including throw blankets, beach towels, and comforters, wellness and beauty, as well as items, such as mugs and tumblers. Seasonality Because Vera Bradley products are frequently given as gifts, the company has historically realized higher sales and operating income in the fourth quarter of the company’s fiscal year (year ending January 2016), which includes the holiday months of November and December. Copyrights and Trademarks The company has approximately 780 copyrights. Its trademark includes ‘Vera Bradley’. Competition The company directly competes with wholesalers and direct sellers of branded handbags and accessories, such as Coach, Michael Kors, Nine West, Dooney & Bourke, Kate Spade, Fossil, Brahmin, and Tory Burch. History Vera Bradley, Inc. was founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller.
vera bradley inc (VRA:NASDAQ GS)
12420 Stonebridge Road
Roanoke, IN 46783
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