Vince Holding Corp. provides contemporary fashion brand products. The company serves its customers through various channels that reinforce the Vince brand image. Segments The company operates through two segments, Wholesale and Direct-To-Consumer. Wholesale This segment includes sales to premier department stores and specialty stores in the U.S. and in select international markets. The company’s products are sold in 45 countries. As of January 31, 2015, its products were sold to consumers at approximately 2,400 doors through its wholesale partners. In addition, the company has shop-in-shops, which are operated by its domestic and international wholesale partners where the company sells the merchandise to the partners on a wholesale basis. The company provides the shop-in-shop fixtures needed to build out the spaces within the department stores operated by its wholesale partners. As of January 31, 2015, there were 42 shop-in-shops consisting of 29 shop-in-shops with its U.S. wholesale partners and 13 shop-in-shops with the company’s international wholesale partners. The company also has two international free-standing stores in Tokyo and Istanbul that are owned and operated through distribution arrangements whereby the company provides the merchandise to the distribution partners for sale in the free-standing store, which solely sells Vince product. This segment also includes the company’s licensing business related to its licensing arrangements for its women’s and men’s footwear, and children’s apparel line. The licensed products, including footwear and children’s apparel, are sold in its own stores and by its licensee to select wholesale partners. Direct-To-Consumer This segment includes the company’s retail and outlet stores and its e-commerce business. As of January 31, 2015, the company operated 37 stores, including 28 full-price retail stores and 9 outlet locations. This segment also includes the company’s e-commerce Website, www.vince.com. Partners The company’s partners include Nordstrom, Saks Fifth Avenue and Neiman Marcus, each accounting for approximately 10% of its total revenue for the year ended January 31, 2015. Trademarks and Licensing The company owns the Vince trademark for the production, marketing and distribution of its products in the U.S. and internationally. It has registered the trademark domestically and has registrations on file or pending in various foreign jurisdictions. The company licenses the domain name for its Website, www.vince.com, pursuant to a license agreement. Significant Events During the first quarter of 2015, the company opened four new stores, ending the quarter with 41 company-operated stores. Competition The company’s competitors are varied but include Theory, Helmut Lang, Rag & Bone, Joie, J Brand, James Perse and J. Crew, among others. History The company was founded in 2002. It was formerly known as Apparel Holding Corp. and changed its name to Vince Holding Corp. in 2013. The company was incorporated in Delaware in 2008.
vince holding corp (VNCE:New York)
500 5th Avenue
New York, NY 10110
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