Voltari Corporation provides relevance-driven merchandising, digital marketing and advertising solutions for smartphones and other mobile devices. The company uses advanced predictive analytics capabilities and real-time data management (including data curation and modeling) to deliver the right content to the right person at the right time. Solutions and Services Advertisers pay the company to deliver their ads to mobile users, and it pays Website and mobile application owners (or their proxies) for the use of their ad space. The company’s technology and data management platform and the audience targeting services provided by certain of its vendors allow it to analyze and augment the information accompanying Web and mobile advertising opportunities and deliver highly targeted and engaging ad content to consumers in both programmatic and mediated environments. The company’s platform, and that of certain of its vendors, uses mass volumes of data along with ad response and location data and, when available, first-party consumer data to generate, in real time, a score for each advertising opportunity which can be measured against an advertiser’s creative materials and campaign goals. Sales and marketing The company markets and sells a range of mobile marketing and advertising solutions to brands and agencies through its sales organization. The company markets its solutions through industry events, public relations efforts, sales materials and its Internet site. The company offers its mobile services to customers based on various pricing models. Research and Development For the year ended December 31, 2014, the company research and development expenses included $2.6 million. Competition The company’s competitors include Millennial Media; Conversant; AdTheorent; Google Inc.; and Apple Inc. Intellectual property The company is the owner of trademarks registered with the United States Patent and Trademark office and internationally, including Voltari and V-Connect. History Voltari Corporation was founded in 2001. The company was incorporated in 2003.
voltari corp (VLTC:NASDAQ CM)
601 West 26th Street
New York, NY 10001
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