VisionChina Media Inc. operates out-of-home advertising network using real-time mobile digital television broadcasts to deliver content and advertising on mass transportation systems in People’s Republic of China (PRC). The company’s advertising network consists of digital television displays located on buses and in subway trains and on subway platforms that receive mobile digital television broadcasts of real-time content and advertising. It also operates various closed-circuit advertising digital displays on certain subway platforms and in subway trains in Beijing, Chongqing, Nanjing, and Shenzhen. As of December 31, 2015, the company's network and supplemental subway advertising platform covered 19 cities in China and consisted of approximately 88,844 displays. The company places its digital displays primarily on buses and subways. Through December 31, 2015, 522 advertisers had purchased advertising time on the company's mobile digital television advertising network or its supplemental subway advertising platform either directly or through an advertising agent. The company’s three brand name advertisers, Ctrip, McDonald’s and Chimelong Group accounted in aggregate for approximately 18.5% of its advertising service revenue for the year ended December 31, 2015. Advertising Network As of June 30, 2016, the company's network and supplemental subway advertising platform covered 15 cities in China. Mobile Digital Television Advertising Network Cities The company’s mobile digital television advertising network and supplemental subway advertising platform includes digital displays installed in the mass transportation systems of 19 cities around China as of December 31, 2015. As of December 31, 2015, its mobile digital television advertising network and supplemental subway advertising platform consisted of approximately 88,844 digital displays. Direct Investment Cities As of December 31, 2015, the company operated its mobile digital television advertising network under the direct investment model in nine cities, including Changchun, Changzhou, Chengdu, Dalian, Ningbo, Suzhou, Wuhan, Wuxi and Zhengzhou. It also operated its supplemental subway advertising platform under the direct investment model in Chongqing. In these 10 cities, in addition to primary installations of digital television displays on buses, subway platforms or subway trains, the company also has displays installed in buildings that receive digital television broadcasts from its mobile digital television advertising network in Changchun, Dalian, Suzhou, Wuhan, and Wuxi. Advertising Clients For the year ended December 31, 2015, the company’s advertisers by industry included food, beverage, restaurants, wines and spirits; tourism; IT and Internet; household products; pharmaceutical and nutritional supplements; fashion and accessories; electronics and digital products; and others. Intellectual Property As of December 31, 2015, the company held seven patents and copyrights issued in the PRC. Competition The company competes with other advertising companies in China, including companies that operate out-of-home advertising media networks, such as Focus Media Information Technology Co., Ltd.; AirMedia Group Inc.; Towona Mobile Digital Co., Ltd.; and Bus Online Media Co., Ltd.
visionchina media inc-adr
1st Floor, Block No. 7
Phone: 86 755 8293 2222
Fax: 86 755 8298 1111www.visionchina.cn
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