Viña Concha y Toro S.A. operates as a wine producing and exporting company in Chile. The company owns and operates vineyards that grow grapes for use in the company’s wine-making operations, vinification plants (which convert grapes into wine), bottling plants and its wine distribution network. Within Chile, the company owns and operates vineyards located in Chile’s nine principal wine growing regions. In addition to its properties in Chile, the company owns a winery and vineyards in Mendoza, Argentina, and owns a winery and vineyards in California, the U.S. In domestic and export markets, the company’s bottled wines are sold in the premium, varietal, bi-varietal and sparkling wine segments. In the domestic and export markets, the company sells popular wines, packaged primarily in 1, 1.5 and 2.0 liter Tetra Brik packages. The company sells its premium wines under brand names including Don Melchor, Carmín de Peumo, Gravas del Maipo, Amelia, Terrunyo, Marqués de Casa Concha, Gran Reserva Serie Riberas, Casillero del Diablo, Trio and Late Harvest. The company sells its varietal and bi-varietal wines under the brand names Sunrise, Concha y Toro and Frontera. In addition, the company’s subsidiaries, market their premium, varietal and bi-varietal wines under the brand names, Cono Sur, Isla Negra, Maipo, Canepa, Palo Alto, Maycas del Limarí and Trivento. The company sells popular wines under the brand names Tocornal, Clos de Pirque, Exportaciόn and Fressco. The company sells wines under a portfolio of brands acquired in the Fetzer acquisition, including: Fetzer, Bonterra, Five Rivers, Jekel, Sanctuary and Little Black Dress. As of December 2013, the company had approximately 11,842 arable hectares (approximately 29,262acres) on 44 owned and 7 leased vineyards in the Limarí, Aconcagua, Casablanca, San Antonio, Maipo, Cachapoal, Colchagua, Curicó and Maule Valleys of the Central Zone in Chile; on 8 vineyards in the Maipú, Tupungato, Rivadavia, San Carlos, Luján de Cuyo and San Martín regions, all located in Mendoza, Argentina; and on 16 vineyards in Mendocino and San Luis Obispo in California. As of December 2013, more than 90% of the arable land owned or leased by the company was planted with wine-producing grapes in various stages of maturity. Approximately 67% of the company’s planted hectares in Chile are planted primarily with five types of noble grapes: Cabernet Sauvignon, Merlot, Carmenere, Chardonnay and Sauvignon Blanc. The company’s remaining land under cultivation is planted mainly with Syrah, Pinot Noir, Malbec, Viognier, Pinot Blanc, Pinot Gris, Chenin Blanc, Riesling, Gewurztraminer and Sangiovese grapes. Business Strategy Concha y Toro’s business strategy seeks to sustain attractive growth rates and achieve an even greater brand penetration and visibility in the different markets. The company has developed a range of products with which to participate in all market segments, offering wines at competitive prices. Seasonality In the past, the company has had lower sales and net income during the first quarter and higher sales and net income during the third and fourth quarters. Suppliers The company relies on Cristalerías de Chile S.A. to supply almost all of its bottle requirements. Customers Mitsubishi Corporation represented 3.8% of the company’s total export revenues in 2013. Significant Events In September 2014, Vina Concha y Toro S.A. and Charton-Hobbs Inc. announced the creation of a joint venture for the commercialization of brands in the Canadian market. Competition The company’s competitors include Viña Santa Rita S.A.; Viña San Pedro Tarapacá S.A.; Bodegas y Viñedos Santa Carolina S.A.; Viña Undurraga S.A.; Viña Errázuriz S.A.; and Cousiño Macul S.A. History Viña Concha y Toro S.A. was founded in 1883. The company’s deed of incorporation was executed in 1921 and the company was registered in the Registro de Comercio de Santiago in 1922.
vina concha y toro sa-sp adr
Nueva Tajamar 481
Phone: 56 22 476 5000
Fax: 56 2 203 6740www.conchaytoro.com
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