Beate Uhse AG provides products and services for the erotic and sex industry world wide. The company operates its business in four divisions: Retail division, mail order division, whole-sale division, entertainment division. The company also offers holding services. Retail Division The company’s retail division operates in the sex and erotic market on the basis of clear retail concepts. As of December 31, 2004, Beate Uhse retail was operating 310 stores in 10 countries across Europe. In 2004 the activities of the company’s retail division in the European market were principally undertaken under the auspices of the Beate Uhse, Christine Le Duc, Kondomeriet, Mae B., and E.D.C. brands. Its shop concepts are supported by e-commerce activities and shop-in-shop co-operations. The company operates its own and franchised stores principally in Germany, Italy, France, Netherlands, Belgium, Norway, United Kingdom, Austria, and Switzerland. Mail Order Division The mail order division has access to new country markets, initial markets tests and analyses and undertaken by it. The mail order activities of the Beate Uhse are pooled under the ‘Pabo’ brand. The association of the brand with the company is underlined by the competence label ‘By Beate Uhse’. The Pobo mail order major product offerings include textile products, DVDs/videos and erotica accessories, including body jewellery, wigs, and shoes. Wholesale Division The wholesale division of the Beate Uhse supplies elotica products that provides in approximately 60 countries around the world. It offers approximately 20,000 sex and erotica articles to its customers. The activities of Scala BV (Netherlands), AVN BV (Netherlands)), VDN BV (Netherlands), Max AB (Sweden), and ZBF GmbH (Germany) are pooled at the wholesale division centers. The wholesale division offers products that are divided in to four areas, including DVD/videos, magazines, toys, under-wear and wellness, and miscellaneous, such as shoes, accessories, and gadgets. Entertainment Division The entertainment division pools all the activities in the fields of online, telephony, mobile communications, and television services. The company’s entertainment division operates through Beate Uhse new media@ GmbH, Exitec AG, and COM CTX Multi Media BV, as well as its 49% holding in Beate Uhse TV GmbH & Co. KG, and its 34% interest in Erotic Media AG. Markets The company markets its products in the Netherlands, Germany, Belgium, France, the United Kingdom Austria, Switzerland, Scandinavia, and other European countries. History Beate Uhse AG was founded in 1946.
beate uhse ag (USE:XETRA)
Phone: 49 461 9966 0
Fax: 49 461 9966 466www.beate-uhse.ag
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