Unilever N.V. operates as a fast-moving consumer goods company. Segments The company’s segments include Personal Care, Foods, Home Care, and Refreshment. Personal Care This segment includes the sale of skin care and hair care products, deodorants and oral care products. This segment’s brands include Dove, Axe, Lux, Rexona, and Sunsilk. In deodorants, the company launched dry spray products across its brands in North America. In oral care, the company offers Zendium, a toothpaste that boosts the mouth’s natural defences, in France and Italy, extending availability to nine countries. In hair, the company rolled out Dove Advanced Hair Series worldwide, and launched the TRESemmé Perfectly (Un)done collection. The company also has a partnership with Vice, the youth media company, through which various Unilever brands support the new women’s channel. In 2015, the company acquired four businesses, such as Dermalogica, Murad, Kate Somerville, and REN. Their brands are present in the skin care segment of the market. Dove launched the Dove DermaSpa range in Europe, bringing spa experience and dermatological care together. Vaseline has also been the subject of a major initiative through a partnership with Direct Relief. The Vaseline Healing Project embeds the Unilever Sustainable Living Plan further into the company’s brand activities and provides the medical supplies and local health worker training to support people working in crisis and disaster areas. In addition to Vaseline, the category has various other Sustainable Living brands, such as Dove, Lifebuoy, and Signal, which meet consumers’ demand for responsible business. The Dove Self-Esteem Project has reached approximately 19 million young people in 115 countries. Strategy: Personal Care’s strategic role is to deliver competitive growth through the company’s core brands and a newly created Prestige business. Foods This segment includes the sale of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines, and spreads. The company’s portfolio consists of Knorr, Hellmann’s and Rama, and other global brands, such as Becel and Maille. The company also saw continued growth by the global Food Solutions business, which services professional hotel, restaurant and catering customers. The company offers new products, including Hellmann’s with olive oil and Knorr 100% natural Mealmakers. In 2015, Hellmann’s introduced an improved squeeze bottle with new ‘Easy Out’ technology, which reduces food waste, while Knorr launched the Knorr Animal Welfare programme designed to improve standards in sourcing meat ingredients. Strategy: This segment’s strategic role is to accelerate growth. In 2015, focus has been on three priorities, such as to accelerate growth in emerging markets; to reignite growth in Europe and North America; and to adapt the portfolio to address emerging consumer trends. Home Care This segment includes the sale of home care products, such as powders, liquids and capsules, soap bars, and a range of cleaning products. This segment’s brands include Omo and Surf, Sunlight, Domestos, Comfort, and the company’s Water Purification Brand Pureit. The company also launched Comfort Intense in 2015, a super-concentrated fabric conditioner where smaller doses result in improved freshness. The company has a partnership with UNICEF. Refreshment This segment includes the sale of ice cream and tea-based beverages. The company’s major brands are Magnum and Heartbrand (Wall’s) and Lipton tea. Innovations included Magnum Pink & Black and the Ben & Jerry’s Cookie Core range. In September 2015, the company acquired Grom, a gelato business with 60 stores in Italy and internationally. This segment expanded its place in the ice cream business through brands, such as Talenti that offer ‘pure, real and authentic’ products. In 2015, the company’s innovations included the expansion of its T2 stores, the launch of tea capsules in Europe and the launch in France of T.O. by Lipton, the company’s bespoke in-home tea machine. Another highlight was the launch of the Lipton Speciality Black range and Lipton Green Tea. The company’s retail operations across both ice cream and tea were strengthened by the formation of a global Unilever retail organization to improve its 1,100 stores from T2 to Ben & Jerry’s Scoop shops. Through the company’s retail customers, it also continued with its famous Aisles and Corners of Joy in-store executions. History Unilever N.V. was founded in 1927. The company was incorporated in the Netherlands in 1927.
unilever nv (UNLVF:Grey Market)
Rotterdam, 3013 AL
Phone: 31 10 217 4000
Fax: 31 10 217 4798www.unilever.nl
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