Unilever N.V. operates as a fast moving consumer goods company. The company has 13 brands. Segments The company has four segments: Personal Care, Foods, Refreshment, and Home Care. Personal Care This segment includes the sale of skin care and hair care products, deodorants, and oral care products. This segment includes five brands, such as Dove, Rexona, Axe, Lux, and Sunsilk. The company’s focus is the e-commerce channel and specialist drug stores. Foods This segment includes the sale of soups, bouillons, sauces, snacks, mayonnaise, salad dressings, margarines, and spreads. This segment’s brands include Knorr, Hellmann’s, and Family Goodness (Rama/Blue Band). Refreshment This segment includes the sale of ice cream, tea-based beverages, and weight-management products. This segment includes ice cream brands, such as Wall’s, Magnum, Cornetto, and Ben & Jerry’s; and tea brands, such as Lipton, Brooke Bond, and PG tips. The company’s ice cream brands grew well in 2014, and ahead of its markets, helped by emerging countries, with growth in Brazil, Turkey, Indonesia, South Africa, and the Philippines. Home Care This segment includes the sale of home care products, such as powders, liquids, and capsules; soap bars; and a range of cleaning products. This segment’s products cover fabric cleaning, with brands, such as Omo and Surf, as well as fabric conditioners, such as Comfort; and household care, including Domestos. Marketing Channels The company’s products are sold through its own sales force, as well as through independent brokers, agents and distributors to chain, wholesale, co-operative and independent grocery accounts, food service distributors, and institutions. Products are physically distributed through a network of distribution centres, satellite warehouses, company-operated and public storage facilities, depots and other facilities. History Unilever N.V. was founded in 1927.
unilever nv (UNIA:EN Amsterdam)
PO Box 760
Rotterdam, 3000 DK
Phone: 31 10 217 4000
Fax: 31 10 217 4798www.unilever.nl
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|Unilever PLC||2,771 GBp||+19.00|
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