Ulta Salon, Cosmetics & Fragrance, Inc. operates specialty retail stores selling cosmetics, fragrance, haircare and skincare products, and related accessories in the United States. The stores also feature full-service salons. As of January 30, 2016, the company operated 874 stores in 48 states. The company’s guests can satisfy all of their beauty needs at Ulta Beauty. Its stores and Website offer approximately 20,000 products from approximately 500 beauty brands across all categories and price points, including Ulta Beauty’s own private label, the Ulta Beauty Collection. The company offers a selection of categories across prestige and mass cosmetics, fragrance, haircare, skincare, bath and body products and salon styling tools. It also offers a full-service salon in every store featuring hair, skin and brow services. Salon The company offers a range of services in all of its stores, focusing on the three key pillars of hair, skin health and brow services. Its Ulta Beauty store format includes an open and modern salon area with approximately 8 to 10 stations and the majority of its stores offer brow services. The entire salon area is approximately 950 square feet with a concierge desk, skin treatment room or dedicated skin treatment area, semi-private shampoo and hair color processing area. Ulta.com The company’s e-commerce business offers approximately 20,000 beauty products from various brands. Ulta.com is also a resource for its guests to access product and store information, beauty trends and techniques. Assortment The company offers products in various categories comprising cosmetics, which includes products for the face, eyes, cheeks, lips, nails and brushes; haircare, which includes shampoos, conditioners, styling products, hair accessories and hair brushes; salon styling tools, which includes hair dryers, curling irons and flat irons; skincare and bath and body, which includes products for the face, hands and body; fragrance; nail polish and nail care products; men’s skincare, haircare and fragrance products; Ulta Beauty Collection consisting of cosmetics, skincare, bath and body products and haircare; and other health and beauty products. Markets The company operates within the U.S. beauty products and salon services industry. The beauty products industry includes cosmetics, haircare, fragrance, bath and body, skincare, salon styling tools, and other toiletries. Suppliers The company’s major suppliers include Bare Minerals, Coty, Estée Lauder Companies, L’Oréal, and The Procter and Gamble Company, among others. Strategy The company’s six strategic imperatives to drive sustainable long-term growth include acquiring new guests and deepening loyalty with existing guests; differentiating by delivering a distinctive and personalized guest experience across all channels; offering relevant, innovative and often exclusive products that excite its guests; delivering exceptional services in three core areas, such as hair, skin health, and brows; improving stores and e-commerce to reach and serve various guests; and investing in infrastructure to support its guest experience and growth, and capturing scale efficiencies. Intellectual Property The company has registered approximately 40 trademarks in the United States and other countries. The majority of its trademark registrations contain the ULTA mark, including Ulta Salon Cosmetics Fragrance (and design), Ulta.com and Ulta Beauty and two related designs. Government Regulation Majority of the products that the company sells in its stores, such as cosmetic, dietary supplement, food and over-the-counter drugs, medical devices and styling tools, including its Ulta branded products, are subject to regulation by the U.S. Food and Drug Administration, the U.S. Federal Trade Commission, the Consumer Product Safety Commission, state regulatory agencies, and State Attorneys General. Seasonality The company’s business is subject to seasonal fluctuation. Significant portions of its net sales and profits are realized during the fourth quarter of the fiscal year (year ending January 2016) due to the holiday selling season. To a lesser extent, the company’s business is also affected by Mothers’ Day, as well as the ‘Back to School’ season and Valentine’s Day. History Ulta Salon, Cosmetics & Fragrance, Inc. was founded in 1990. The company was incorporated in the state of Delaware in 1990.
ulta salon cosmetics & fragr
1000 Remington Boulevard
Bolingbrook, IL 60440
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