US Highland, Inc. operates as a recreational powersports original equipment manufacturer (OEM) in the Untied States. The company develops motorcycles, quads, single cylinder engines, and v-twin engines under its own brand and for other OEMs. Single and Twin Cylinder Engines: The company has four engine platforms two of which are single cylinder engines and two different V-Twin engines. The single cylinder engines come in two varieties, a smaller displacement 250cc and 350cc engines and a larger displacement 350cc, 450cc and 507cc engines. The V-Twin platforms come in two separate types, a 60° V-Twin platform, including the 750cc and 950cc engines and the 90° V-Twin platform consisting of the 1050cc and 1150cc engines. The company’s proprietary engines are lightweight, high horsepower, and fuel injected. The company also has a line of prototype motorcycles, UTVs and ATVs that it would use to develop in the licensing process to establish joint ventures with OEMs interested in pursuing product lines based on these proprietary new technologies. These prototypes consist of various vehicles, which are based on the company’s entire family of engine platforms, such as 350cc Entry Level Dual Sport; 450cc MX, Enduro, & Supermotard; 507cc MX, Enduro, & Supermotard; 950cc Street Tracker, Dirt Tracker, Outback, & Urban Assault; 1050cc Viking; and Quads/ATVs/UTVs of various sizes. Strategy Key elements of the company’s strategy include anticipating launch of its manufacturing operations for large and small OEMs in the United States utilizing engineering and technology developed in Sweden; and developing, licensing and manufacturing small displacement (250cc-1150cc), metric, water-cooled engines for individual customers and both large and small OEM manufacturers and would utilize co-branding and co-marketing activities to further its business development objectives. Intellectual Property and Trademarks The company owns the intellectual property corresponding to the 350cc, 450cc, 507cc, 750cc, 950cc engines and was granted limited intellectual property rights to an 1150cc engine by Folan AB. The 1150cc is limited to the right to modify, manufacture and sell the 1150cc engine into the flat bottom boat market exclusively in the United States. The company has also developed a throttle body, which allows linear proportional air flow control to the engine. The company owns US Registered Trademark HIGHLAND, which is the subject of U. S. Trademark Registration No. 2,362,734. In 2011, the company also applied for two additional US Registered Trademarks, POWERED BY US HIGHLAND and AMERICAN MADE PERFORMANCE. Target Markets The company is in the business to manufacture and sell water-cooled, fuel injected small displacement metric engines through three sales channels. It would target the global dual purpose, ATV, UTV, off-road and on-road motorcycle markets with its initial market entry of a 450cc single cylinder and 950cc twin cylinder fully capitalizing on its product offering. These markets are to be reached through direct consumer selling, wholesale, custom builders and OEM sales channels.
us highland inc (UHLN:OTC US)
1411 North 105th East Avenue
Tulsa, OK 74116
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