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Last $0.20 USD
Change Today -0.04 / -16.67%
Volume 71.4K
UHLN On Other Exchanges
As of 8:10 PM 02/8/16 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1411 North 105th East Avenue

Tulsa, OK 74116

United States

Phone: 918-558-1358

Fax: 918-514-6117

US Highland, Inc. operates as a recreational power sports original equipment manufacturer (OEM). The company is developing motorcycles, quads, single cylinder engines, and v-twin engines under its own brand and for other OEMs. The company anticipates launching its manufacturing operations for large and small OEMs in the United States utilizing engineering and technology developed in Sweden. Products The company’s products include single and twin cylinder engines from 250cc to 1150cc displacement. Single and Twin Cylinder Engines: The company has four engine platforms, two of which are single cylinder engines and two different V-Twin engines. The single cylinder engines come in two varieties, such as a smaller displacement 250cc and 350cc engines; and a larger displacement 350cc, 450cc, and 507cc engines. The V-Twin platforms come in two separate types, such as a 600 V-Twin platform, including the 750cc and 950cc engines; and the 90 V-Twin platform consisting of the 1050cc and 1150cc engines. The company’s proprietary engines are high horsepower and fuel injected. The company also has a line of prototype motorcycles, UTVs and ATVs that it would use to develop in the licensing process to establish joint ventures with OEMs interested in pursuing product lines based on these proprietary new technologies. These prototypes consist of various vehicles, which are based on the company’s entire family of engine platforms, such as 350cc Entry Level Dual Sport; 450cc MX, Enduro, and Supermotard; 507cc MX, Enduro, and Supermotard; 950cc Street Tracker, Dirt Tracker, Outback, and Urban Assault; 1050cc Viking; and Quads/ATVs/UTVs of various sizes. Target Markets The company is in the business to manufacture and sell water-cooled, fuel injected small displacement metric engines through three sales channels. The company would target the global dual purpose, ATV, UTV, off-road and on-road motorcycle markets with its initial market entry of a 450cc single cylinder and 950cc twin cylinder capitalizing on its product offering. These markets are to be reached through direct consumer selling, wholesale, custom builders and OEM sales channels. The company has plans to sell a total of six engines based off of the single cylinder and twin cylinder platforms. Intellectual Property and Trademarks The company owns the intellectual property corresponding to the 350cc, 450cc, 507cc, 750cc, and 950cc engines; and is granted limited intellectual property rights to an 1150cc engine by Folan AB. The 1150cc is limited to the right to modify, manufacture, and sell the 1150cc engine into the flat bottom boat market in the United States. The company has also developed a throttle body, which allows ‘linear proportional air flow’ control to the engine. The company owns the U.S. registered trademark ‘HIGHLAND’, which is the subject of the U.S. Trademark Registration No. 2,362,734, which was issued in 2000. The company has also applied for two additional U.S. registered trademarks, ‘POWERED BY US HIGHLAND’ and ‘AMERICAN MADE PERFORMANCE’ in 2011.


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Valuation UHLN Industry Range
Price/Earnings 4.0x
Price/Sales 1,706.7x
Price/Book NM Not Meaningful
Price/Cash Flow 2.0x
TEV/Sales 1,222.6x

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