US Highland, Inc. operates as a recreational powersports original equipment manufacturer (OEM), which develops motorcycles, quads, single cylinder engines, and v-twin engines under its own brand and for other OEMs. As part of its new strategy to diversify its operations by engaging in new business lines to assist companies and emerging brands launch their products in the U.S., in 2015, the company formed two wholly-owned subsidiaries, USH Distribution Corp., a Nevada corporation (USH), and Powersports Brands Alliance, Inc., a Nevada corporation (PBA). The company formed USH to provide sales, marketing, and distribution services primarily to international and domestic companies seeking sales of their products in the U.S.; and PBA to acquire brands in the powersports industry with the intended goal of being a business that sells powersports products, including powersports parts and accessories, such as helmets, gloves, gear, etc. Strategy The company's strategy is to provide sales, marketing and distribution services to primarily international and domestic companies seeking sales of their products in the U.S. Distribution: USH is expected to provide its customers with third party logistics, sales/marketing, product strategy and product development. Powersports: Through PBA, the company intends to acquire brands in the powersports industry with the intended goal of being a business that sells powersports products, including powersports parts and powersports accessories, such as helmets, gloves and gear, etc. Apparel Sourcing: Through USH, the company has a 40% minority equity stake in a joint venture, Lahva. The joint venture was formed with a Malaysian company, M&M, to provide apparel sourcing and supply chain management services to U.S. apparel companies and retailers for international sourcing and production of apparel items. Recreational Powersports OEM: The company's original business is a recreational powersports OEM developing motorcycles, quads, single cylinder engines, and v-twin engines under its own brand and for other OEMs. The company still owns and maintains its intellectual property rights to engine platforms and plans to continue its development of these platforms in the power sports industry. Intellectual Property The company owns the intellectual property corresponding to the 350cc, 450cc, 507cc, 750cc, 950cc engines and was granted limited intellectual property rights to an 1150cc engine by Folan AB. It has also developed a throttle body, which allows ‘linear proportional air flow’ control to the engine. The company owns U.S. Registered Trademark ‘HIGHLAND’, which is the subject of U. S. Trademark Registration No. 2,362,734, which was issued on June 27, 2000. It has also applied on December 20, 2011 for two additional U.S. Registered Trademarks, ‘POWERED BY U.S. HIGHLAND’ on December 19, 2011 and ‘AMERICAN MADE PERFORMANCE’.
us highland inc (UHLN:OTC US)
5930 Royal Lane
Dallas, TX 75230
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