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Last $89.68 USD
Change Today -2.42 / -2.63%
Volume 1.8M
UA On Other Exchanges
New York
As of 5:15 PM 11/27/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1020 Hull Street

Baltimore, MD 21230

United States

Phone: 410-454-6428


Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth worldwide. Products Apparel The company’s apparel is offered in various styles and fits intended to improve comfort and mobility, regulate body temperature, and improve performance regardless of weather conditions. Its apparel is engineered to replace traditional non-performance fabrics in the world of athletics and fitness with performance alternatives designed and merchandised along gearlines. The company markets its apparel for consumers to choose HEATGEAR when it is hot, COLDGEAR when it is cold, and ALLSEASONGEAR between the extremes. Within each gearline, the company’s apparel comes in three primary fit types, such as compression (tight fit), fitted (athletic fit), and loose (relaxed). HEATGEAR is designed to be worn in warm to hot temperatures under equipment or as a single layer. While a sweat-soaked traditional non-performance T-shirt could weigh 2 to 3 pounds, HEATGEAR is engineered with a microfiber blend designed to wick moisture from the body, which helps the body stay cool, dry, and light. The company offers HEATGEAR in various tops and bottoms in a range of colors and styles for wear in the gym or outside in warm weather. COLDGEAR is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. The company’s COLDGEAR apparel provides both dryness and warmth in a single light layer that could be worn beneath a jersey, uniform, protective gear or ski-vest, and its COLDGEAR outerwear products protect the athlete, as well as the coach and the fan from the outside in. ALLSEASONGEAR is designed to be worn in between extreme temperatures and uses technical fabrics to keep the wearer cool and dry in warmer temperatures while preventing a chill in cooler temperatures. Footwear The company’s footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball, and outdoor footwear. The company’s footwear is light, breathable and built with performance attributes for athletes. Its footwear is designed with technologies, which provide stabilization, directional cushioning, and moisture management engineered to improve the athlete’s comfort and control. Accessories Accessories primarily include the sale of headwear, bags, and gloves. The company’s accessories include HEATGEAR and COLDGEAR technologies, and are designed with advanced fabrications to provide the same level of performance as the company’s other products. License and Other The company has agreements with its licensees to develop Under Armour apparel and accessories. Its product, marketing, and sales teams are involved in various steps of the design process to maintain brand standards and consistency. During 2014, the company’s licensees offered socks, team uniforms, baby and kids’ apparel, eyewear and inflatable footballs and basketballs that feature performance advantages and functionality similar to its other product offerings. The company also offers digital fitness platform licenses and subscriptions, along with digital advertising through its MapMyFitness business. Marketing The company focuses on marketing and selling its products to consumers primarily for use in athletics, fitness, training, and outdoor activities. Sports Marketing: The company’s marketing and promotion strategy begins with providing and selling its products to high-performing athletes and teams on the high school, collegiate, and professional levels. The company is the official outfitter of athletic teams in various high-profile collegiate conferences. It is an official supplier of footwear and gloves to the National Football League (NFL) and is the official combine scouting partner to the NFL with the right to sell combine training apparel. The company is the Official Performance Footwear Supplier of Major League Baseball and a partner with the National Basketball Association (NBA), which allows the company to market its NBA athletes in game uniforms in


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