Under Armour, Inc. engages in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. Products Apparel The company offers apparel in various styles and fits intended to enhance comfort and mobility, regulate body temperature and improve performance regardless of weather conditions. Its apparel is engineered to replace traditional non-performance fabrics in the world of athletics and fitness with performance alternatives designed and merchandised along gearlines. The company markets its apparel for consumers to choose HEATGEAR when it is hot, COLDGEAR when it is cold and ALLSEASONGEAR between the extremes. Within each gearline its apparel comes in three primary fit types, including compression (tight fit), fitted (athletic fit) and loose (relaxed). HEATGEAR is designed to be worn in warm to hot temperatures under equipment or as a single layer. While a sweat-soaked traditional non-performance T-shirt can weigh two to three pounds, HEATGEAR is engineered with a microfiber blend designed to wick moisture from the body which helps the body stay cool, dry and light. The company offers HEATGEAR in various tops and bottoms in an array of colors and styles for wear in the gym or outside in warm weather. COLDGEAR is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. Its COLDGEAR apparel provides both dryness and warmth in a single light layer that can be worn beneath a jersey, uniform, protective gear or ski-vest, and its COLDGEAR outerwear products protect the athlete, as well as the coach and the fan from the outside in. ALLSEASONGEAR is designed to be worn in between extreme temperatures and uses technical fabrics to keep the wearer cool and dry in warmer temperatures while preventing a chill in cooler temperatures. Footwear The company’s footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball and outdoor footwear. Accessories Accessories primarily includes the sale of headwear, bags and gloves. The company’s accessories include HEATGEAR and COLDGEAR technologies and are designed with advanced fabrications to provide the same level of performance as its other products. Connected Fitness The company offers digital fitness platform licenses and subscriptions, along with digital advertising through its MapMyFitness, MyFitnessPal, Endomondo and UA Record applications. License The company has agreements with its licensees to develop Under Armour apparel, accessories and equipment. In 2015, its licensees offered collegiate and Major League Baseball apparel and accessories, baby and kids’ apparel, team uniforms, socks, water bottles, eyewear, inflatable footballs and basketballs and other specific hard goods equipment that feature performance advantages and functionality similar to its other product offerings. Marketing and Promotion The company focuses on marketing and selling its products to consumers primarily for use in athletics, fitness, training and outdoor activities. Sports Marketing: The company’s marketing and promotion strategy begins with providing and selling its products to high-performing athletes and teams on the high school, collegiate and professional levels. The company is the official outfitter of athletic teams in various high-profile collegiate conferences. It is an official supplier of footwear and gloves to the National Football League (NFL). The company is the Official Performance Footwear Supplier of Major League Baseball and a partner with the National Basketball Association (NBA), which allows it to market its NBA athletes in game uniforms in connection with its basketball footwear. The company is the official combine scouting partner to the NFL and NBA with the right to sell combine training apparel. Internationally, the company sponsors and sells its products to various European and Latin American soccer and rugby teams, which helps drive brand awareness in various countries and regions around the world. The company also seeks to
under armour inc-class a (UA:New York)
1020 Hull Street
Baltimore, MD 21230
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