duct lines, such as microcontrollers, processors, and connectivity. Microcontrollers: These include self-contained systems with a processor core, memory and peripherals that are designed to control a set of specific tasks for electronic equipment. Processors: These include digital signal processors and applications processors. Digital signal processors perform mathematical computations almost instantaneously to process or improve digital data. Processors are typically tailored for a specific class of applications, such as industrial (factory automation or grid infrastructure) and automotive (infotainment and advanced driver assistance systems). They are also sold into various industrial applications. Connectivity: These include products that enable electronic devices to connect and transfer data, and the requirements for speed, data capability, distance, power and security vary depending on the application. The company’s Connectivity products support many wireless technologies to meet these requirements, including low-power wireless network standards, such as Zigbee and other technologies, such as Bluetooth, Wi-Fi, and GPS. The company’s Connectivity products are usually designed into customer devices alongside its processor and microcontroller products, enabling data to be collected, transmitted and acted upon. Other This segment includes the company’s smaller product lines, such as DLP products (primarily used in projectors to create high-definition images), calculators and certain custom semiconductors known as application-specific integrated circuits. Customers The company sells its products to approximately 100,000 customers. The company’s major single end customer in 2015 was Apple Inc., which accounted for approximately 11 percent of revenue, recognized primarily in the company’s Analog segment. Sales and Distribution The company markets and sells its semiconductor products through a direct sales force and distributors. The company has sales or marketing offices in approximately 30 countries. The company’s distributors maintain an inventory of its products and sell directly to a range of customers. Intellectual Property The company owns trademarks that are used in the conduct of its business. These trademarks are valuable assets, the most important of which are ‘Texas Instruments’ and the company’s corporate monogram. DLP is another valuable trademark. Research and development The company’s research and development expense was $1.28 billion in 2015. History Texas Instruments Incorporated was founded in 1930.
texas instruments inc (TXN:NASDAQ GS)
12500 TI Boulevard
Dallas, TX 75243
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