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Company Description

Contact Info

1355 Market Street

Suite 900

San Francisco, CA 94103

United States

Phone: 415-222-9670


Twitter, Inc. is a platform for public self-expression and conversation in real time worldwide. Products and Services for Users Twitter: By developing a way for people to consume, create, distribute and discover content, Twitter has democratized content creation and distribution. The audience for Twitter is not limited to its logged-in users on the Twitter platform, but rather extends to a larger global audience. The public nature of the Twitter platform allows the company and others to extend the reach of Twitter content beyond its properties. Media outlets and the company’s platform partners distribute Tweets beyond its properties to complement their content by making it more timely, relevant and comprehensive. These outlets and partners also add value to its user experience by contributing content to its platform. Periscope and Vine: The company’s mobile application, Periscope, lets anyone broadcast and watch video live with others. The company added the ability to broadcast from a GoPro camera, and to watch any broadcast live from a Tweet. Pairing Periscope with Twitter gives broadcasters greater distribution (anywhere a Tweet can be displayed, a Periscope can too) and the ability to integrate into its revenue products. Vine is a mobile application that enables users to create and distribute short looping videos of up to six seconds in length. Products and Services for Advertisers The company’s Promoted Products enable its advertisers to promote their brands, products and services, amplify their visibility and reach, and extend the conversation around their advertising campaigns. The company enables its advertisers to target an audience based on various factors, including a user’s Interest Graph. The Interest Graph maps, among other things, interests based on users followed and actions taken on its platform, such as Tweets created and engagement with Tweets. The company’s Promoted Products are incorporated into its platform as native advertising and are designed to be as compelling and useful to its users as organic content on its platform. The company’s Promoted Products consist of Promoted Tweets, Promoted Accounts, and Promoted Trends. Promoted Tweets: Promoted Tweets appear within a user’s timeline or search results just like an ordinary tweet regardless of device. Using its proprietary algorithm and understanding of each user’s Interest Graph, the company can deliver promoted Tweets that are intended to be relevant to a particular user. Its goal is to enable advertisers to create and optimize successful marketing campaigns — and pay only for the user actions that are aligned with their marketing objectives. As a result, the company added product features to promoted Tweets campaigns based on advertiser objectives, which might include tweet engagements (e.g., retweets, replies and likes), app installs or engagements, Website clicks or conversions, or video views. Promoted Accounts: Promoted Accounts appear in the same format and place as accounts suggested by the company Who to Follow recommendation engine, or in some cases, in Tweets in a user’s timeline. Promoted Accounts provide a way for its advertisers to grow a community of users who are interested in their business, products or services. Promoted Trends: Promoted Trends appear at the top of the list of trending topics for an entire day in a particular country or on a global basis. When a user clicks on a Promoted Trend, search results for that trend are shown in a timeline and a Promoted Tweet created by its advertisers is displayed to the user at the top of those search results. the company features one Promoted Trend per day per geography. The company’s technology platform and information database enable it to provide targeting capabilities based on audience attributes like geography, interests, keyword, television conversation, event and devices that make it possible for advertisers to promote their brands, products and services, amplify their visibility and reach, and complement and extend the conversation around their advertising campaigns. The company’s platform also allows customers to advertise across the mobile e

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Price/Sales 5.3x
Price/Book 2.9x
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