Tupperware Brands Corporation operates as a direct-to-consumer marketer of various products across a range of brands and categories worldwide. Principal Products Tupperware: The core of the Tupperware product line consists of design-centric preparation, storage, and serving solutions for the kitchen and home. The company also has established lines of cookware, knives, microwave products, microfiber textiles, water related items and a range of products for on-the-go consumers. The company has continued to refresh its traditional kitchen and home lines, such as the Modular Mates and FridgeSmart containers with updated designs and incremental technology enhancements while evolving towards lifestyle-oriented products. These new lifestyle solutions are based on consumer insights from the company's market and product leaders around the globe. In 2013, key launches contemporizing the Tupperware product offering included the DSL serving range, Kids Eco Bottles, Collapsible Cake Taker, FusionMaster Mincer, Croquette Maker and the latest generation of its classic Modular Mates range. Beauty: In Beauty, the company manufactures and distributes skin and hair care products, cosmetics, bath and body care, toiletries, fragrances, jewelry and nutritional products. New skin and hair care products launched in 2013, included Microderm Apeel for Body, Microderm Apeel for Face and Regeneration Tight, Firm & Fill Age-Defying Moisture Veil for Body by BeautiControl; Nutri-Rich Instant Radiance Beauty Balm and Nourishing Masque and Nutrimetics Ultra Care+ Platinum Tight, Firm, & Fill Face Serum, Daily Complexion Refiner, Pore Perfection Kit and SPF 50 Day Lotion by Nutrimetics; Armand Dupree Essentials skin care range, SS Silhouette System Firm.E Firming Cream for Body and Spacio Holistico range of aromatherapy products, including body gels, mists and lotions by Fuller Mexico; Armand Dupree Skin Revitalization Treatment (SRT) skin care range by Armand Dupree; Avroy Shlain Even Tone Solutions skin care range by Avroy Shlain; and Chere hair care products by NaturCare. Various new fragrances were also launched, such as celebrity fragrances, Gloria Trevi and Marco Antonio Solis Una Noche de Luna, as well as Armand Dupree Silver Class and Fidelity fragrances by Fuller Mexico; Gold by Armand Dupree, Águas da Manhã Frescor and Águas da Manhã Flores by Fuller Brazil; Shine For You, Oceanic and Trendy Design by Nuvo; and Coppelia Man, F-15 Bold and Perfect Lady by Avroy Shlain. New additions to the company's cosmetics ranges include Colour Collection Ultimate Wear Slim Lipsticks for Tupperware Brands Philippines; Nutrimetics nc Dramatic Lash Mascara, BB Crème Perfector and Defining Waterproof Eye Pencil for Nutrimetics; and a color cosmetics range, including lipstick, foundation, loose powder, mascara, brow liner, eye liner and lip liner under the brand Coppelia Colour for Avroy Shlain. New nutritional products were also launched in 2013, including DHA 500 Plus nutritional supplement and an energy boosting drink from NaturCare. Markets The company operates its business under five reporting segments in three broad geographic regions: Europe (Europe, Africa and the Middle East), the Asia Pacific and the Americas. The company's strategy continues to include greater penetration in markets throughout the world. The company’s products are sold around the world under eight brands: Tupperware, Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics and Nuvo. Distribution of Products The company's products are distributed worldwide primarily through the direct-to-consumer method, under which products are sold by an independent sales force to consumers outside traditional retail store locations. Products are primarily sold directly to distributors, directors, managers and dealers (sales force) worldwide. As of December 28, 2013, the company's distribution system had approximately 1,900 distributors, 93,600 managers (including directors and team leaders) and 2.9 million dealers worldwide. In 2013, the company continued to sell directly, and/or through its sales force, to end consumers via the Internet. It also entered into a limited number of business-to-business transactions, in which it sells products to a partner company for sale to consumers through the partner's distribution channel, with a link back to the core business. Research and Development The company incurred $20.0 million for fiscal year 2013 on research and development activities for new products and production processes. Trademarks and Patents The company considers its trademarks and patents to be of material importance to its business; however, except for the Tupperware and Fuller trademarks, Tupperware Brands is not dependent upon any single patent or trademark, or group of patents or trademarks. The Tupperware and Fuller trademarks are registered on a country-by-country basis. History The company was founded in 1996. It was formerly known as Tupperware Corporation and changed its name to Tupperware Brands Corporation in 2005.
tupperware brands corp (TUP:Stuttgart)
14901 South Orange Blossom Trail
Orlando, FL 32837
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