Tupperware Brands Corporation operates as a direct-to-consumer marketer of various products across multiple brands and categories worldwide. Principal Products Tupperware The core of the Tupperware product line consists of design-centric preparation, storage, and serving solutions for the kitchen and home. Tupperware also has established lines of cookware, knives, microwave products, microfiber textiles, water related items, and a range of products for on-the-go consumers. The company has continued to refresh its traditional kitchen and home lines, such as the Modular Mates containers, with updated designs and incremental technological improvements while evolving towards lifestyle-oriented products. In 2014, primary launches to contemporize the Tupperware product offering included the Microwave Pressure Cooker, which combines the speed and convenience of pressure cooking with that of the microwave; and the Slim Rice Dispenser, which saves space and conveniently dispenses rice one portion at a time. Other primary launches introduced included the Chef Series Pure Cookware range; the FusionMaster Grater, a new extension to the existing FusionMaster System; and the latest generation of the company’s classic Freezer Mates range. The Kids' Eco Bottle range was also further expanded with the introduction of various new designs. Beauty In Beauty, the company manufactures and distributes skin and hair care products, cosmetics, bath and body care, toiletries, fragrances, jewelry and nutritional products. New skin and hair care products launched in 2014 included BeautiControl's (BeautiControl, Inc.’s) Regeneration BTeXtreme Elixir and the OxygenZone Skin Purifying Tool. Nutrimetics France introduced the Raspberry Nutri Clean Shower Gel. Nutrimetics Australia/New Zealand added to their Ultra Care+ Platinum line by introducing the Tight Firm & Fill Eye Serum. To communicate with customers, Nutrimetics re-launched the Heritage range in a modernized look and feel. Tupperware Brands Philippines introduced improved packaging to their major brand, White Result Hand and Body Lotions. Various new fragrances are also launched, such as Awakenings Blue Eau de Toilette for Her, Bold Blue Eau de Toilette for Him, and Endangered Wild His and Hers Eau de Toilettes by Avroy Shlain. Tupperware Brazil introduced the Águas da Manhã Frutas, Águas da Manhã Algodão, and So Secret fragrances. Fuller Mexico introduced a new Hello Kitty fragrance, created for women of all ages, Amare Sempre, endorsed by Mexican artist Andrea Legarreta, and Unlimited by Armand Dupree for men. The Love Chic Pour Elle and Love Chic Pour Lui fragrances are launched by Nutrimetics France, and Nuvó debuted the Armand Dupree Rose and Claudia Fernandez fragrances. New additions to the company's cosmetics ranges included Fuller Mexico’s Armand Dupree Perfect Stay Gel Effects nail enamels, the Nutrimetics nc Fibre Lash Enhancer by Nutrimetics Australia/New Zealand, BeautiControl’s BC Color Dramatic Lash Mascara and Avroy Shlain’s Coppelia Colour LED Lip glosses and Coppelia Colour Bronzing Pearls. Markets The company operates its business under five segments in three geographic regions: Europe (Europe, Africa and the Middle East), the Asia Pacific, and the Americas. The company's strategy continues to include greater penetration in markets throughout the world. The company’s products are sold worldwide under eight brands, such as Tupperware, Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, and Nuvo. Distribution of Products The company's products are distributed worldwide primarily through the ‘direct-to-consumer’ method, under which products are sold by an independent sales force to consumers outside traditional retail store locations. Products are primarily sold directly to distributors, directors, managers, and dealers (sales force) worldwide. As of December 27, 2014, the company's distribution system had approximately 2,000 distributors; 98,000 managers (including directors and team leaders); and 2.9 million dealers worldwide. In 2014, the company continued to sell directly, and/or through its sales force, to end consumers through the Internet. It also entered into various business-to-business transactions, in which it sells products to a partner company for sale to consumers through the partner's distribution channel, with a link back to the core business. Research and Development The company incurred $19.3 million on research and development activities for new products and production processes for the year ended December 27, 2014. Trademarks and Patents The company considers its trademarks and patents to be of material importance to its business, however, except for the Tupperware and Fuller trademarks, the company is not dependent upon any single patent or trademark, or group of patents or trademarks. The Tupperware and Fuller trademarks are registered on a country-by-country basis. History The company, a Delaware corporation, was founded in 1996. It was formerly known as Tupperware Corporation and changed its name to Tupperware Brands Corporation in 2005.
tupperware brands corp (TUP:New York)
14901 South Orange Blossom Trail
Orlando, FL 32837
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