Tupperware Brands Corporation operates as a direct-to-consumer marketer of various products across multiple brands and categories worldwide. Tupperware The core of the Tupperware product line consists of design-centric preparation, storage, and serving solutions for the kitchen and home. Tupperware also has established lines of cookware, knives, microwave products, microfiber textiles, water-filtration related items and an array of products for on-the-go consumers. The company has continued to refresh its traditional kitchen and home products, such as the Salad Spinner and Measuring Cups, as well as the EZ Mix n Stor and EZ Shaker, with updated designs and incremental technological enhancements while evolving towards more lifestyle-oriented products. These new lifestyle solutions are based on consumer insights from the company's market and product leaders worldwide. In 2015, key launches to contemporize the Tupperware product offering included the Tupperware Click Series Peeler System and the introduction of the Warmie-Tup Serving Range, which insulates foods to maintain serving temperatures for longer. Other key launches and line extensions introduced included the fun Silicone Baking Forms Football Sheet with Rim, the Microwave Rice Maker Large, the Eco Prep Fruit Juicer and the Click to Go Containers. The successful Fusion Master System was expanded to include the new Chef Press Dicer for added functionality and the Freezer Mates range was also extended to include new size options. A new knife range, Chef Series Pure Knives, was introduced last year featuring a Bread Knife, a Chef Knife, a Paring Knife and a Utility Knife. A new generation of Eco Bottles, printable, was also introduced in 2015, while the Kids' Eco Bottle range was further expanded. Beauty: In Beauty, the company manufactures and distributes skin and hair care products, cosmetics, bath and body care, toiletries, fragrances, jewelry and nutritional products. Key product launches by brand in 2015 included Beauticontrol saw various key product launches that expanded the Regeneration Tight, Firm & Fill range. These included Regeneration Tight, Firm & Fill, Dramatic New Anti-Aging Crème, Regeneration Tight, Firm & Fill PM Miracle Complex with Retinol, Regeneration Tight, Firm & Fill PM Intensive Moisturizing Lip Treatment and Regeneration Tight, Firm & Fill PM Intensive Moisturizing Eye Elixir. The Beauticontrol Lovely Eyes Palette was added in the color cosmetics category. Fuller Cosmetics expanded its fragrance lines by introducing Azul Life fragrance for Father’s Day, Exclusive by Armand Dupree for him and Armand Dupree Glam for her fragrances for the winter holiday season and a new Hello Kitty scent, under license, for the summer. The Hola Bebe fragrance for her was also introduced in 2015, under license, featuring Mexican pop star, Espinoza Paz. Tupperware Brands Brazil introduced the Nutrimetics brand by launching a new range of cosmetics, fragrances and skin care products. Major launches included Nutrimetics Nutri-Rich Oil with Apricot Kernel Oil and 5 fragrances: Miami, Paris, NYC, London and Rouge, all under the Nutrimetics brand. Tupperware Brands Philippines redesigned its women’s fragrances: Ivana and A Little Romance. The fragrances were reintroduced to the sales force via product roadshows. Nutrimetics Australia’s Ultra Care+ Platinum Skin Care range continues to rank in their top 10 products. The launch of the Ultra Care+ Platinum Skin Care Hand Crème helped to support the sale of the other key products within this range. A similar strategy was used in the color category with the introduction of the Nutrimetics Professional Colour Range, which featured 5 products in 2015, with the major being the Nutrimetics Professional Nude Color Palette. Avroy Shlain relaunched its daily skincare ranges with two variants, the Nucelle range for dry skin and Tahlita range, which features more advanced ingredients, for combination skin. In the technologically advanced skincare range, Cell Revitalization Therapy (CRT), they introduced CRT Youth Gel Eye Serum, CRT Hydration Serum and CRT Anti-wrinkle Serum. Their fragrance category’s
tupperware brands corp (TUP:New York)
14901 South Orange Blossom Trail
Orlando, FL 32837
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