TheStreet, Inc., together with its wholly owned subsidiaries, operates as a digital media company focused on the financial and mergers and acquisitions environment. The company’s collection of digital services provides users, subscribers, and advertisers with various content and tools through a range of online, social media, tablet, and mobile channels. Its subscription products, which include RealMoney, RealMoney Pro, Options Profits, Actions Alerts PLUS, Breakout Stocks, and Stocks Under $10 – are designed to address the needs of investors with various areas of interest and increasing levels of financial, including fledgling investors, long-term and short-term active investors, day and swing traders, and fundamental, technical and options traders. Subscription Services Subscription services include subscriptions, licenses, and fees for access to securities investment information, stock market commentary, rate services and transactional information pertaining to the mergers and acquisitions environment. In addition to the company’s consumer-focused subscription products, which include RealMoney, RealMoney Pro, Options Profits, Actions Alerts PLUS, Breakout Stocks, and Stocks Under $10, its subscription services business includes information and transactional services revenue from RateWatch and The Deal LLC (The Deal). RateWatch maintains a constantly-updated database of financial rate and fee data collected from approximately 95,000 financial institutions (at the branch level), including certificate of deposit, money market account, savings account, checking account, home mortgage, home equity loan, credit card, and auto loan rates. This information is licensed to financial institutions and government agencies on a subscription basis, in the form of standard and custom reports that outline the competitive landscape for the company’s clients. The data collected by RateWatch also serves as the foundation for the information available on BankingMyWay, an advertising-supported Website that enables consumers to search for the local and national rates. The company owns The Deal that expanded its subscription services with a new focus on institutional investors, in addition to retail investors. The Deal transformed its business into a digital subscription platform that delivers coverage of the mergers and acquisitions environment, primarily through The Deal Pipeline, a provider of transactional information services. The Deal Pipeline is created for organizations seeking to generate deal flow, improve client intelligence and improve market knowledge. It provides full access to proprietary commentary, analysis and data produced every day by The Deal’s editors and journalists, and could be customized based on each client’s job function, deal focus and workflow and delivered straight to a mobile device or existing corporate platform. In 2013, the company acquired The DealFlow Report, The Life Settlements Report and the PrivateRaise database from DealFlow Media, Inc to further expand the information and services available to institutional investors. The company’s subscription services also include syndication and licensing of data from TheStreet Ratings, which tracks the risk-adjusted performance of approximately 20,000 mutual funds and exchange-traded funds and approximately 4,000 stocks. Media Media includes fees charged for the placement of advertising and sponsorships within TheStreet and its affiliated properties, the company’s subscription and institutional services, and other miscellaneous revenue. The company’s advertising-supported properties include TheStreet, MainStreet, Stockpickr, and Real Money. TheStreet, with its enviable track record as a digital voice in the financial category, is regarded as a must-buy for majority of the company’s core online brokerage advertisers and a means for other financial services companies and non-endemic advertisers to communicate with its engaged, affluent audience. The company’s direct sales team sells the capabilities of TheStreet and its affiliated properties through sponsorships, custom programs, video, mobile, newsletters, audience targeting, native advertising, social amplification, and distribution, as well as programmatic direct and RTB. Marketing The company sells its subscription services through a direct sales force to institutional clients. Intellectual Property The company owns various trademark registrations and has pending applications for other marks in the United States. It also has one pending patent application. Seasonality There is seasonality in the company’s advertising revenue, as spending by its customers tends to be higher in the fourth calendar quarter (year ending December 2013) as compared to other quarters, and the first and third calendar quarters are lower than the other quarters. Competition The company competes with The Wall Street Journal Digital Network, CNN Money, Forbes.com, Reuters.com, Bloomberg.com, Seeking Alpha, Business Insider, and CNBC.com, as well as Yahoo! Finance, AOL Daily Finance, and MSN Money. It also competes with the Fox Business Channel, The Motley Fool, Stansberry & Associates Investment Research, Mergermarket Group, Standard & Poor’s, Morningstar, Lipper, Informa, and SNL Kagan. History TheStreet, Inc. was founded in 1996 as a limited liability company and reorganized as a C corporation in 1998.
thestreet inc (TST:NASDAQ GM)
14 Wall Street
New York, NY 10005
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