Last $17.58 USD
Change Today -0.23 / -1.29%
Volume 373.3K
TRUE On Other Exchanges
As of 8:10 PM 01/30/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

120 Broadway

Suite 200

Santa Monica, CA 90401

United States

Phone: 800-200-2000


TrueCar, Inc. operates as an Internet-based information, technology, and communication services company. Products and Services The company is developing TrueTrade to provide users with an estimated daily market value for their existing cars and a guaranteed trade-in price. In addition, it is developing TrueLoan and TrueLease to provide users with a convenient way to finance their cars at TrueCar Certified Dealers. The company is in the process of launching various new services for its dealers designed to enable them to make informed inventory management and pricing decisions and to close transactions. The company’s network of approximately 7,000 TrueCar Certified Dealers consists primarily of new car franchises, representing all major makes of cars, as well as independent dealers. TrueCar Certified Dealers operate in all 50 states and the District of Columbia. Consumer The company offers and its affinity group marketing partner Websites to simplify the car-buying process. It provides access to its platform. Consumers interface with the company through its and affinity group marketing partner Websites. The Website and the car-buying Websites TrueCar operates for its Affinity Group Marketing Partners allow users to obtain market-based pricing data on new and used cars, and to connect with TrueCar's network of Certified Dealers. Through its Websites and mobile applications, a consumer selects a vehicle, adds desired options and inputs a ZIP code. In most instances, the company then presents the consumer with the TrueCar Curve, a graphical distribution of what others paid for the same make and model of car. Within this distribution, the company includes MSRP, factory invoice, and average price paid for that make and model of car in the consumer's local market. The company provides consumers with its Estimated TrueCar Dealer Price, which is based on pricing information provided by its network of TrueCar Certified Dealers in the consumer's geographic area. Dealer The company’s network of TrueCar Certified Dealers interfaces with its platform primarily through its Dealer Portal. The Dealer Portal enables them to assess the competitiveness of their vehicle pricing relative to their market, enter vehicle pricing, manage users, create custom detailed offers based on vehicles in stock, update their dealership profile, access online training, review invoices and assess their margin on cars they sell. Its TrueCar Certified Dealers generally must provide it access to their transaction and inventory data located in the software used to run their dealerships, commonly known as their Dealer Management System, or DMS. The company’s platform updates dealer records on a daily basis. The Pricing Manager provides dealers with a single interface to assess the competiveness of their vehicle pricing relative to their market and set pricing on all makes and models they offer for sale. The Sales Analyzer helps dealers understand how their pricing for recently sold vehicles compares to the market. The Offer Tool helps dealers create custom detailed offers based on vehicles in stock. The Dealership Profile enables dealers to identify their selling benefits to customers, including salesperson names and pictures, dealership makes, hours of operation and Website and social media links. The TrueCar Dealer Training System combines videos and interactive tests to help dealers understand and use its various products. Manufacturers The company enables manufacturers to target consumers based on membership in an affinity group, demographic data and other criteria. By integrating this process into its platform, manufacturers provide consumers the ability to generate a coupon that can be redeemed and validated at any dealership across the country in connection with the purchase of a new car. By tracking these incentives in their own reporting systems, manufacturers can account directly for this method of reaching consumers. These manufacturers pay a per-vehicle fee to the company for this service. Used car listings For consumers looking to purchase a used car, the company provides an a

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Valuation TRUE Industry Range
Price/Earnings NM Not Meaningful
Price/Sales 7.1x
Price/Book 6.3x
Price/Cash Flow NM Not Meaningful
TEV/Sales 6.6x

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