TripAdvisor, Inc. operates as an online travel company. The company’s TripAdvisor-branded Websites include tripadvisor.com in the United States and localized versions of the TripAdvisor Website in 46 countries worldwide and are offered in 28 languages, such as English, Spanish, Chinese (Traditional and Simplified), Russian, Arabic, Greek, Korean, Polish, Norwegian, Turkish, Danish, Swedish, Dutch, Bahasa, Thai, Portuguese, Japanese, Italian, French, Vietnamese, Hebrew, Suomi, Hungarian, Czech, Slovak, Serbian, and German. The company’s TripAdvisor-branded Websites, operated by its subsidiaries, reached 350 million average monthly visitors during the year ended December 31, 2015. The company’s Websites feature 320 million reviews and opinions on 6.2 million places to stay, places to eat and things to do, including 995,000 hotels and accommodations and 770,000 vacation rentals, 3.8 million restaurants and 625,000 attractions around the world. In addition to the primary TripAdvisor brand, the company manages and operates 23 other travel media brands, connected by the common goal of providing users the most comprehensive travel-planning and trip-taking resources in the travel industry. The company’s wholly owned subsidiaries operate various Websites in connection with these brands, such as www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.everytrail.com; www.familyvacationcritic.com; www.flipkey.com; www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com, and www.dimmi.com.au); www.gateguru.com; www.holidaylettings.co.uk; www.holidaywatchdog.com; www.independenttraveler.com; www.jetsetter.com; www.niumba.com; www.onetime.com; www.oyster.com; www.seatguru.com; www.smartertravel.com; www.tingo.com; www.travelpod.com; www.tripbod.com; www.vacationhomerentals.com; www.viator.com; and www.virtualtourist.com. Strategy The key elements of the company’s strategy include continuing technology innovation; enhancing community-driven platform; improving the travel discovery and booking experience, as well as helping users discover and book places to eat and things to do while they are on the trip; investing in traffic growth; allowing hotel shoppers to book directly on its Websites; enhancing its mobile offerings; enhancing international offerings; and expansion into adjacent categories. Segments The company has two segments, Hotel and Other. Hotel This segment includes revenue generated from services related to hotels, including click-based and display-based advertising revenue from making hotel room nights available for price comparison and booking, including its instant booking feature, as well as subscription-based hotel products, such as Business Listings, transaction-based hotel products, such as Jetsetter and Tingo, and other revenue related to hotels. The company’s Hotel segment also includes advertising revenue from making airline reservations and cruise reservations available for price comparison and booking. Other This segment consists of three operating segments, such as attractions, restaurants and vacation rentals businesses. Attractions: The company provides, primarily through Viator, information and services for researching and booking destination activities around the world. Viator works with local operators to provide travelers with access to tours and activities in destinations worldwide, earning a commission for such service. In addition to its consumer-direct business, Viator also provides local experiences to affiliate partners, including some of the world’s top airlines, hotels and travel agencies. Restaurants: The company has various Websites that provide online and mobile reservation services that connect restaurants with diners. These Websites are primarily focused on the European and Australian markets, primarily through Lafourchette or thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com, and www.dimmi.com.au). thefork.com is an online restaurant booking platform with a network of restaurant partners primarily across Europe and Australia. Lafourchette also offers ma
tripadvisor inc (TRIP:NASDAQ GS)
400 1st Avenue
Needham, MA 02494
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