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Company Description

Contact Info

1111 Marcus Avenue

Suite M04

Lake Success, NY 11042

United States

Phone: 516-734-3600


Dealertrack Technologies, Inc. provides Web-based software solutions to the automotive retail industry in the United States and Canada. The company offers a solution set for automotive retailers, including Dealer management solutions, which provide franchised and independent dealers with a dealer management system (DMS) featuring tools and real-time data access to enhance their efficiency; Sales and F&I solutions, which allow dealers to streamline the in-store and online sales and financing processes as they structure deals from a single integrated platform; Inventory solutions, which deliver vehicle inventory management, merchandising, and transportation offerings to help dealers accelerate used-vehicle turn rates and assisting with the facilitation of vehicle delivery; Interactive solutions, which deliver digital marketing and Website offerings to assist dealers in achieving higher lead conversion rates by helping optimize the maximum amount of shoppers to their Websites; Registration and Titling solutions, which include online motor vehicle registration and cross-state vehicle registration services; and Collateral Management solutions, which include electronic lien and titling applications and services, title and collateral administration, as well as its digital contracting processing services. The company conducts a substantial amount of its business through its subsidiaries, including Dealertrack Canada, Inc.; Dealertrack Digital Services, Inc.; Dealertrack, Inc.; Dealertrack Processing Solutions, Inc.; Dealertrack Systems, Inc.; FDI Computer Consulting, Inc.; General Systems Solutions, Inc.; and VINtek, Inc. Strategy Key elements of the company’s strategy are to expand its customer base; sell additional products and services to its existing customers; expand its offerings; and pursue acquisitions, strategic alliances and partnerships. Solutions The company offers a portfolio of Dealertrack-branded tools and services. Its solutions address most aspects of the car buying process, including vehicle research, locating vehicles with a dealership or retail portal, trade-ins, deal structure, financing, registering and final vehicle delivery as well as the management and storage of related collateral documents, liens, and titles. Dealer Management Solutions Dealertrack's DMS provides dealers with tools and real-time data access to control their business across every department and for multiple locations. The software-as-a-service based system provides an open and secure platform that allows dealers to integrate and manage all of the primary functions of their store operations, including vehicle sales, portfolio management, showroom management, service department, general ledger, automated dispatching, parts inventory and invoicing, electronic repair order, service price guides, vehicle inventory, contact management, payroll, and personnel management. The product offerings in this solution include Dealertrack DMS for Franchised Dealers and Dealertrack DMS for Independent Dealers. These products differ in that certain functionality that a franchise may require, such as integration with its OEM, is not relevant to an independent dealer. In addition, Dealertrack’s DMS Opentrack platform allows dealers to securely integrate their Dealertrack DMS with certified third-party software used within one’s dealership. The company’s Opentrack encompasses a range of certified third-party software providers of customer relationship management (CRM), inventory, desking, menu, multichannel marketing and service applications. Sales and F&I Solutions Dealertrack's Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform, including its Compliance offering which helps dealers meet legal and regulatory requirements, and protect their assets. Dealertrack Credit Application Network — The Dealertrack Credit Application Network facilitates the online credit application process by enabling dealers to pull credit bureau data and transmit consumers’ credit application information to one or multiple lenders and obtain credit decisions. Its de


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