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Last $41.04 USD
Change Today +1.57 / 3.98%
Volume 359.1K
TRAK On Other Exchanges
As of 8:10 PM 05/4/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

1111 Marcus Avenue

Suite M04

Lake Success, NY 11042

United States

Phone: 516-734-3600


Dealertrack Technologies, Inc. operates an online credit application network in the United States and Canada. Digital Marketing solutions The company’s Digital Marketing solutions include digital marketing tools, such as desktop and mobile Website design, search engine optimization (SEO), search engine marketing (SEM), digital retailing, social media and reputation management tools. These Web-based solutions help dealerships expand their online presence to attract and convert more shoppers and achieve leads and conversion rates. Product offerings in this solution include the following: Dealer Websites are customizable and scalable Websites, which are feature rich and search engine optimized. Mobile Websites are an easy-to-use mobile Website platform that provides robust capabilities allowing dealers to connect with customers anytime, anywhere on any mobile device. Search – SEO and SEM affords dealers with tracking, campaign management, keyword generation, geo targeting, and other tools to drive improved rankings and organic search results, to increased Web site visibility, leads and sales. Social and Reputation Management brings social and reputation management together in a suite of tools that simplifies the management of a dealer’s social media presence within the online domain. Managed Services ensures digital campaigns through integrated digital content coordination, execution, and management. Professional specialists integrate every major digital discipline under a center point of contact and implement them holistically and efficiently across the Web site platform. Digital Marketing Managed Services available include the following: Premium SEO is a managed service where its specialists in the area of Search Engine Optimization could design, deploy and measure SEO programs for dealerships or dealer groups with limited resources or budget. Managed Social is a managed service where its social media experts could design and implement a social media program, as well as staff, manage, monitor and report on social media engagement, activities and programs for a dealership or dealer group. Content and Creative is a managed service where its professional designers meticulously follow a dealer’s campaign strategy and goals to create compelling Web site content, including homepage slideshows, campaign landing pages, and other strategic creative. Digital Retailing allows visitors to dealerships’ Websites to find their right vehicle, review pricing and payment options, as well as obtain a trade-in offer, all in line with a dealership’s criteria, and capture finance leads for dealers. These tools could be embedded in third-party Websites and can also be included in dealer Websites. Dealertrack’s Digital Retailing tools available include the following: SmartFind is a Web service that uses proprietary ‘best match’ search algorithms to return a ranked list of available vehicles in inventory, based upon a consumer’s specific search parameters, and perform robust comparisons of actual vehicles in inventory. PaymentDriver is a Web-based finance payment calculation service for automotive retail portals and Websites, giving consumers the ability to generate accurate monthly payments for specific vehicles based on the most finance rates and residual data available from a dealership’s finance partners. FinanceDriver is a Web service that allows automotive retailers to provide financing services to consumers during the vehicle research process, including the ability to complete a simplified credit application online. TradeDriver is a Web service enabling dealers to provide Website visitors with a trade-in offer on used vehicles based on dealer-controlled configurations. ProtectionDriver is a Web service that empowers shoppers to explore F&I options on dealer’s Websites during the early stages of the shopping process. Digital Retailing App creates a sales process with customers by giving dealers direct mobile access to leads, inventory and finance data, and the ability for consumers to submit credit applications directly from the showroom floor. Digital Advertising – The company’s Unified


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