needs of automotive and mobile phone users. The company’s proprietary GIS provides fast route and map generation while optimizing the route based on traffic conditions. In addition to the company’s automotive navigation services, it offers its map and navigation platform to mobile phone users in various ways. The company distributes its services through its wireless carrier partners, including AT&T Mobility LLC (AT&T), and directly to consumers through mobile application stores and marketplaces. The company distributes its premium services under wireless carrier brands (or ‘white label’ brands). The company provides its basic services directly to mobile phone users for free and provides these users with the opportunity to purchase premium versions of the product. The company refers to the free to premium distribution as the ‘freemium’ model of distribution. The company’s free products are designed to be monetized through delivery of advertising to mobile phone users through its application. Advertising Delivery Platform The company’s advertising platform allows it to deliver mobile advertisements on behalf of its advertising clients to consumers based primarily on the location of the consumer. The company has developed proprietary technologies that enable it to deliver location-based advertising across all types of mobile devices at scale. The company’s platform integrates location-enabled mobile advertising inventory with various contextual and location-based triggers to allow it to target mobile users based on rich location data. Services and Products Automotive Navigation Services and Products The company works directly with automobile manufacturers, such as Ford, GM, and Toyota, as well as through OEMs, such as Delphi Automotive Systems LLC. Automotive Services and Products The company works with automobile manufacturers and OEMs to provide its mobile navigation services and products worldwide through on-board and brought-in systems. The company’s technology powers automotive navigation services and products that provide connected navigation services to drivers. The company provides its on-board GPS navigation software for Ford's second and third generation SYNC system under an agreement with Ford that expires in December 2017. Advertising Network Services Services and Products The company’s advertising services are built around the ability to provide location-based advertising in a manner that allows advertisers to connect with consumers on mobile devices, such as: Creatives: The company runs a range of creatives, including static, dynamic and rich media content. The company’s creative allows national advertisers to ‘localize’ their content without having to create various individual campaigns. The company’s creative focuses on leveraging location data to incorporate local context, such as distance to a store location, information on where to purchase a product or nearby events that could impact the consumer. Targeting: The company offers various targeting tools to its advertising clients to improve the performance of the campaigns. The company’s targeting includes both audience-focused tools centered on reaching specific customer segments and proximity based tools focused on driving foot traffic to retail locations and other direct-response related metrics. Reports and Metrics: The company offers clients a range of reporting that allows them to monitor all their advertising campaigns and explains clearly what is happening at any particular point in time with respect to any of the campaigns being run. The company’s platform provides advertisers with a set of analytics and insights. Platform and Architecture The company’s mobile advertising platform is hosted in the cloud, primarily by Amazon Web Services (AWS). Infrastructure and Operations Auto and Mobile Navigation Services The company’s end users rely on its services primarily while on the road. Data Center Facilities: The company has developed its infrastructure with the intention of improving the availability of its applications, which are hosted on an available network located in two AWS facilities in
telenav inc (TNAV:NASDAQ GS)
950 De Guigne Drive
Sunnyvale, CA 94085
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