Take-Two Interactive Software, Inc. operates as a developer, publisher, and marketer of interactive entertainment for consumers worldwide. The company develops and publishes products through its two wholly-owned labels, such as Rockstar Games and 2K. Its products are designed for console gaming systems, such as Sony's PlayStation3 and PlayStation4, Microsoft's Xbox 360 and Xbox One; and personal computers (PC), including smartphones and tablets. It delivers its products through physical retail, digital download, online platforms and cloud streaming services. Rockstar Games: Software titles published by the company’s Rockstar Games label are primarily internally developed. It expects Rockstar Games, its wholly-owned publisher of the Grand Theft Auto, Max Payne, Midnight Club, Red Dead, and other franchises, to continue to operate in the action/adventure product category and create groundbreaking entertainment by utilizing its existing titles, as well as developing new brands. Grand Theft Auto V includes access to Grand Theft Auto Online, which initially launched in 2013. Rockstar Games is also known for developing brands in other genres, including the LA Noire, Bully and Manhunt franchises. Rockstar Games continues to expand on the company’s established franchises by developing sequels, offering downloadable add-on episodes, content and virtual currency, and releasing titles for smartphones and tablets. 2K: The company’s 2K label has published various entertainment properties across all key platforms and across a range of genres, including shooter, action, role-playing, strategy, sports and family/casual entertainment. 2K's internally owned and developed franchises include the critically acclaimed, multi-million unit selling BioShock, Mafia, Sid Meier's Civilization and XCOM Enemy Unknown series. 2K also publishes highly externally developed franchises, such as Borderlands and Evolve. 2K's realistic sports simulation titles, including the company’s primary NBA 2K series. 2K has secured a multi-year license from the NBA to develop an online version of the NBA 2K simulation game in China, Taiwan, South Korea and Southeast Asia. In 2012, NBA 2K Online, the company’s free-to-play NBA simulation game co-developed by 2K and Tencent, launched commercially on the Tencent Games portal in China. In addition, South Korean-based studio XLGAMES is developing Civilization Online, a new online game for the Asian market. Intellectual Property Intellectual property rights the company has created or acquired for its internally-owned portfolio of brands are BioShock, Bully, Carnival Games, Evolve, Grand Theft Auto, L.A. Noire, Mafia, Manhunt, Max Payne, Midnight Club, Red Dead, Rockstar Games Presents Table Tennis, Sid Meier's Civilization, Sid Meier's Pirates!, Spec Ops, Top Spin and XCOM. Sales The company sells software titles both physically and digitally in the United States, Europe, Canada, Latin America and the Asia Pacific through direct relationships with large retail customers and third-party distributors. The company’s customers in the United States include, among others, GameStop, Microsoft, Sony, Steam and Wal-Mart. Its international customers include, among others, Amazon EU SARL, Exertis, Game, GameStop, and Media Markt. The company has sales operations in Australia, Canada, France, Germany, Japan, the Netherlands, New Zealand, Singapore, South Korea, Spain, Switzerland, Taiwan, the United Kingdom and the United States. Sales to the company’s major customers during the fiscal year ended March 31, 2015 accounted for approximately 64.6% of its net revenue, with GameStop, Sony, Microsoft and Steam each accounted for approximately10.0% of its net revenue during the fiscal year ended March 31, 2015. The company also digitally distributes its titles, add-on content and microtransactions direct to consoles and PCs, including smartphones and tablets. Strategy The company’s core strategy is to capitalize on the popularity of video games by developing and publishing high-quality interactive entertainment experiences across a range of genres. The key elements of the company’s strategy include supporting label structure to target distinct market segments; focusing on core strength of producing select, high quality titles; leveraging emerging technologies, platforms and distribution channels, including digitally delivered content; and expanding international business. Competition The company’s competitors include Activision Blizzard; Electronic Arts; Capcom; SEGA; Square Enix; Ubisoft; Sony; and Microsoft. History Take-Two Interactive Software, Inc. was founded in 1993. The company was incorporated under the laws of the state of Delaware in 1993.
take-two interactive softwre
New York, NY 10012
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