The Fresh Market, Inc. operates as a specialty grocery retailer in the United States. As of January 25, 2015, the company operated 169 stores in 27 states in the United States. Products The company focuses on perishable product categories, which include meat, seafood, produce, deli, bakery, floral, sushi and prepared foods. Its non-perishable product categories consist of traditional grocery, frozen and dairy products, as well as bulk, coffee and candy, beer and wine, and health and beauty. Meat: The company’s offerings include steaks that are trimmed and aged for 14 to 21 days to provide restaurant-quality taste and tenderness, fresh turkeys year-round, and ground beef that is ground daily in-store from steak trimmings and whole roasts. The company also offers its customers Antibiotic-Free poultry products. Seafood: The company offers its customers a selection of fresh seafood. Produce: The company offers its customers a ‘farmers’ market’ experience focused on freshness, variety and abundant displays. Grocery and Dairy: The company selects its grocery and dairy products to provide hard-to-find and premium-quality offerings to its customers, such as truffle oil and Devonshire cream. These include its private-label omega-3 eggs and its private-label dairy products. Prepared Foods: The company has a prepared foods department with a selection of products. Its prepared foods include entrees, such as turkey meatloaf and manicotti; rotisserie selections, such as whole chickens and baby back ribs; and freshly made sandwiches and sides. Deli: The company’s European-style delicatessen features an assortment of deli meats and offers approximately 200 varieties of imported and domestic cheeses. The company’s cheese selection includes Parmesan Reggiano, fresh mozzarella, manchego, gruyere and imported brie. The company’s deli meats are sliced to customer specifications and most cheese is cut, wrapped and weighed in-store. Bakery: The company utilizes a combination of in-store and third-party bakeries to produce its baked goods. Bulk, Coffee and Candy: Products are offered in bulk format including nuts, dried fruits, snack mixes, coffee and candy. In addition, the company carries only 100% Arabica coffee beans. Beer and Wine: The company offers an assortment of wines at affordable prices, everyday wines and wine from local vintners. The company also offers beers from local, domestic and foreign brewers. Floral and Gifts: The company regularly varies the selection of its floral offerings, which include its top-selling roses, orchids and tulips. The company’s gift selection includes candles, cookbooks, kitchen items and seasonal and holiday gift baskets. Health and Beauty: The company offers a selection of natural and specialty health and beauty care items, which includes personal care items such as soaps, facial cleansers, lotions, hair care products, and lip balms, as well as wellness items to supplement a healthy lifestyle. The company offers various ‘The Fresh Market’ brand vitamins and herbal supplements, as well as various other health and lifestyle products. Strategy The company’s strategy includes the following: expand its store base; drive comparable store sales; and increase operating margins. Intellectual Property The company’s trademarks include The Fresh Market, Experience the Food and TFM. Regulations The company’s stores are subject to various local, state, federal and international laws, regulations and administrative practices affecting its business. The company must comply with provisions regulating health and sanitation standards, food handling and labeling, weights and measures, non-discrimination, wages and hours, licensing for the sale of food and, in many stores, licensing for beer and wine or other alcoholic beverages. The manufacturing, processing, formulating, packaging, labeling and advertising of products are subject to regulation by various federal agencies, including the Food and Drug Administration (FDA), the Federal Trade Commission, the United States Department of Agriculture, the United States Consumer Product Safety Commission and the United States Environmental Protection Agency, as well as various state and local agencies. Competition The company’s competition includes national conventional supermarkets such as Kroger and Safeway; regional conventional supermarkets such as Harris Teeter, Giant and Publix; national superstores such as Wal-Mart and Target; and alternative food retailers such as Whole Foods Market, Trader Joe’s and Sprouts Farmers Market. History The Fresh Market, Inc. was founded in 1982.
fresh market inc/the (TFM:NASDAQ GS)
628 Green Valley Road
Greensboro, NC 27408
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