The Finish Line, Inc., together with its subsidiaries, operates as a specialty retailer in the United States. Divisions The company operates two retail divisions under the Finish Line brand name (Finish Line) and the Running Specialty Group (Running Specialty). Finish Line: Finish Line is a premium retailer of athletic shoes, apparel and accessories. As of April 4, 2014, the company operated 644 Finish Line stores, averaging approximately 5,444 square feet, in 46 states. In addition, the company operates an e-commerce site, www.finishline.com, as well as mobile commerce via m.finishline.com. Finish Line stores generally carry a selection of men’s, women’s and kids’ performance and athletic shoes, as well as an assortment of apparel and accessories. Brand names offered by Finish Line include Nike, Brand Jordan, Reebok, adidas, Under Armour, Asics, Brooks, New Balance, Mizuno, Skechers, Converse, Puma, The North Face and others. Finish Line is the exclusive provider of athletic shoes, both in-store and online at Macy’s, Inc. (Macy’s). Finish Line manages the athletic footwear assortment and inventory for all of Macy’s locations and online. This included Finish Line-branded athletic footwear shops in 185 Macy’s department stores (Branded shops within department stores) at the end of fiscal 2014 and would include branded shops in approximately 400 department stores by the end of Finish Line’s next fiscal year. As of April 4, 2014, the company operated branded shops in 211 department stores. Finish Line began managing the athletic footwear assortment and inventory for all of Macy’s locations on April 14, 2013 and online at www.macys.com on May 14, 2013. Running Specialty: Running Specialty is a specialty running retailer of precision-fitted running shoes, apparel, and accessories. As of April 4, 2014, the company operated 49 Running Specialty stores, which average 3,539 square feet, in 11 states and the District of Columbia. In addition, Running Specialty launched its e-commerce site, www.run.com, in 2012. Running Specialty stores generally carry men’s and women’s performance running shoes, as well as an assortment of performance apparel and accessories. Brand names offered include Nike, Mizuno, Saucony, Asics, Brooks, New Balance, adidas, ON and Newton. Operating Strategies Key elements to the company’s operating strategies include to emphasizing on customer service and convenience; and stocking its stores with a combination of the leading and newest brand name merchandise, including in-line offerings and unique products offered exclusively by it. Marketing The company benefits from the multi-million dollar advertising campaigns of its key suppliers, such as Nike, adidas, Reebok, and Under Armour. Seasonal Business The company’s business follows a seasonal pattern, peaking through a total of approximately 12 weeks during the back-to-school (mid July through early September) and holiday (Thanksgiving through Christmas) periods. Significant Events In December 2014, The Finish Line Inc. has opened its newly revamped store within The Mall at Millenia in Orlando, Florida. History The Finish Line, Inc. was founded in 1976.
finish line/the - cl a (TF3A:Frankfurt)
3308 North Mitthoeffer Road
Indianapolis, IN 46235
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