Turkcell Iletisim Hizmetleri A.S. provides mobile telecommunication services in Turkey. The company provides mobile and fixed voice, data, TV and other services through its advanced network. The company has also focused on building out an advanced fiber network to support its mobile and fixed offerings (including broadband and television), through its 35,269 kilometers fiber network, which reached 15 cities in Turkey as of December 31, 2015. The company has two segments, Turkcell Turkey and Turkcell International. Customer Segmentation and Services Customer Segmentation In Turkey, the company has a total of 35.8 million customers, including 34.0 million mobile line, 1.5 million fixed broadband, and 224 thousand IPTV customers. The company serves a range of consumer, corporate, and wholesale customers. Consumer Segments: The consumer segments for the company’s mobile business on which it focuses include youth, professionals, households and premium customers with differentiated mobile communication offers, as well as campaigns and co-branded activities with selected companies from other sectors to create added values to targeted segments. For the company’s fixed business, the consumer segment is residential. Corporate Segments: The corporate segments for the company’s mobile and fixed customers are small office/home office, small and medium enterprises, and enterprise customers, for which the company has differentiated mobile communication offers, as well as campaigns and co-branded activities with selected companies from other sectors to create added value for targeted segments. Wholesale Segment: The company’s wholesale segment focuses on managing wholesale voice, data and roaming services with the national licensed operators, international operators and network centric business owners, such as data centers and content providers. For the roaming services, the wholesale segment drives the group strategies to achieve the international coverage for the customers to have continuous communication wherever they travel and to enable all visitors to enjoy the service quality of the company. For the wholesale data and voice services, the main strategy is to become the regional junction point of the hyper-connected world. Services The company provides mobile and fixed voice, data, TV and other services to its subscribers throughout Turkey. The company provides a range of mobile services to its customers, enabling them to call, text, access the Internet, stream music and watch videos and roam worldwide. The company provides these services through its network of approximately 41,300 base stations providing 99.85% 2G and 95.03% 3G coverage in Turkey. The company’s mobile subscribers could choose between its postpaid and prepaid services. As of December 31, 2015, the company had approximately 17.4 million prepaid subscribers and 16.6 million postpaid subscribers. The company provides a range of fixed services in Turkey, including voice, broadband and TV services to consumers and a range of services to its corporate customers, including cloud and traffic carrying. The company provides these services through a combination of its own fiber infrastructure and leased copper. As of December 31, 2015, the company had approximately 1.5 million fixed line customers of which 899 thousand were fiber and 621 thousand were ADSL customers. The company covers 2.4 million homes with its fiber infrastructure. Voice Services Voice services are the main services that the company provides to its customers. Voice services consist of mobile communication services on a prepaid and postpaid basis, and fixed voice services for consumers and corporate customers. Broadband The company’s broadband services consist of mobile broadband, fiber to the home/building and ADSL. The company offers 3G simultaneously in 81 province centers and major cities in Turkey. There are 17.7 million 3G-enabled handsets in the company’s network. Various data offers are made available as part of the company’s voice and terminal bundled campaigns, where terminals are sold by dealers, to increase 3G device penetration, create a terminal ex
turkcell iletisim hizmet as
Inonu Caddesi No 20
Block B - Maltepe
Phone: 90 212 313 10 00
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