odelo brands throughout the Central European countries in which it operates. Additionally, the Europe segment includes its consolidated joint venture arrangements for the production and distribution of Grolsch and Cobra brands in the U.K. and Republic of Ireland and factored brand sales (beverage brands owned by other companies, but sold and delivered to retail by the company). In the third quarter of 2015, the company purchased the Rekorderlig cider brand distribution rights in the U.K. and Ireland. Sales and Distribution Majority of the company’s beer in the U.K. is sold directly to retailers. The company has an agreement with Tradeteam Ltd. to provide the distribution of its products throughout the U.K. through 2023. In Europe, the off-premise channel includes sales to supermarkets, convenience stores, liquor stores, distributors, and wholesalers. In 2015, the off-premise channel accounted for approximately 60% of the company’s Europe segment sales volume. The on-premise channel includes sales to pubs and restaurants. The on-premise channel accounted for approximately 40% of the company’s Europe sales volume in 2015. Seasonality Weather conditions consisting of high temperatures and extended periods of warm weather favor increased consumption of the company’s products, while unseasonably cool or wet weather, especially during the summer months, adversely affects its sales volumes and net sales. Accordingly, the peak selling seasons typically occur during the summer and during the Christmas and New Year holiday season. Competition In European countries where the company operates, its primary competitors are Heineken, SABMiller, Carlsberg Group, and ABI. MCI segment This segment intends to improve and expand the company’s business and brand portfolio in new and existing markets, including emerging markets, outside the Canada, U.S. and Europe segments. The focus of this segment includes Latin America (including Mexico, Central America, the Caribbean and South America and excluding Puerto Rico), Asia, Europe (excluding U.K., Ireland and Central Europe) and Australia. Standalone Business This segment’s standalone operations are in the Asia region and are based in India, Japan and China. The company’s business in India consists of its joint venture, which gives the company a majority share and operational control of Molson Coors Cobra India, as well as Mount Shivalik Breweries Ltd., which it acquired during the second quarter of 2015. The company’s consolidated India business produces, markets and sells a beer portfolio consisting of Thunderbolt, Iceberg 9000, Carling Strong, Cobra, King Cobra and Royal Brew in select Indian states. In Japan, the company’s focus is on marketing and selling of the Blue Moon, Coors Light, Coors 1873 and Zima brands. The company also has a contract with ABI to sell and distribute the Modelo brands. These brands are imported into Japan and are sold through independent wholesalers to both the on-premise and off-premise channels. The company’s China business sells the Coors family of brands. Export Business The company’s export business focuses on expanding the reach of its international brands which are exported from its breweries in the U.S., U.K. and Czech Republic. The brands sold include Blue Moon, Carling, Cobra, Coors 1873, Coors Light and Staropramen. In Latin America, the company’s products, primarily Coors Light, Coors 1873 and Blue Moon, are sold through agreements with independent distributors. It also sells its brands, primarily Staropramen, Coors Light and Carling in several countries in Europe. License Business The company’s license business builds long term partnerships with global brewers to market and grow its international brands in markets which have a greater barrier to entry. This business includes licensing arrangements with ABI to brew and distribute Staropramen in Russia and Ukraine; and an exclusive licensing agreement with Heineken to brew and distribute Coors Light in Mexico. The company also has various licensing agreements for the manufacturing and distribution of Carling primarily in Spain, Russia and Ukraine. In add
molson coors brewing co -b
1801 California Street
Denver, CO 80202
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