nagement software solutions helping restaurants to maximize business by providing an online booking, discount and data tool. The company generates revenue primarily by charging a fee for each restaurant guest seated through the online reservation systems. Vacation Rentals: The company offers individual property owners and property managers the ability to list their properties available for rental and connect with travelers using a subscription-based fee structure or a free-to-list, commission per booking based option. Its vacation rental inventory includes full home rentals, condos, villas, beach rentals, cabins, cottages, and many other accommodation types. These properties are listed across a number of platforms, including TripAdvisor Vacation Rentals, U.S.-based FlipKey and Vacation Home Rentals, and its European-based Holiday Lettings and Niumba businesses. Customers For the year ended December 31, 2015, the company’s two most significant advertising partners, Expedia, Inc. (Expedia) and Priceline (and their subsidiaries), each accounted for approximately 10% of its total revenue and combined accounted for 46% of its total revenue. Intellectual Property The company protects its brands by pursuing the trademark registration of its core brands, such as TripAdvisor and the Owl Logo, maintaining its trademark portfolio, securing contractual trademark rights protection when appropriate, and relying on common law trademark rights when appropriate. Competition The company’s primary competitors include large online portals, social networking sites and search engines, such as Google (including Google + Local); Facebook (including Graph Search); Yahoo! (including Yahoo! Travel); and Baidu. It also faces competition from OTAs (such as Expedia and Priceline and their respective subsidiaries), as well as wholesalers, tour operators and traditional offline travel agencies. The company also competes with a range of other companies, including Alibaba; Ctrip.com International, Ltd.; and HolidayCheck AG. The company also faces competition from wholesalers, tour operators, traditional offline travel agencies and operators of travel industry reservation databases, such as Galileo, Travelport, Amadeus, and Sabre. The company also competes for online travel search and price comparison services (or hotel metasearch), with other such companies, including Expedia (through its ownership of Trivago), Priceline (through its ownership of Kayak) and HotelsCombined. With respect to its restaurant, attractions and vacation and short-term rental businesses, the company faces competition from various companies, including online restaurant reservation services, such as OpenTable, Inc. (a subsidiary of Priceline), Yelp, Inc.’s SeatMe and Amazon’s Table8; online attraction reservation services, such as GetYourGuide and Expedia’s Destination Services; online accommodation search and/or reservation services focused on vacation and short-term rental properties, such as HomeAway (a subsidiary of Expedia) and Airbnb, Inc. History TripAdvisor, Inc. was founded in 2000.
tripadvisor inc (T6A:Stuttgart)
400 1st Avenue
Needham, MA 02494
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