Safeway Inc. operates as a food and drug retailer in the United States. The company’s U.S. retail operations are located principally in California, Hawaii, Oregon, Washington, Alaska, Colorado, Arizona, Texas, and the Mid-Atlantic region. The company owns and operates GroceryWorks.com Operating Company, LLC, an online grocery channel doing business under the names, Safeway.com and Vons.com. The company also owns 49% of Casa Ley S.A. de C.V., a food and general merchandise retailer, which operates 200 food and general merchandise stores in Western Mexico. Blackhawk Network Holdings, Inc. (Blackhawk), a majority-owned subsidiary of the company, is a prepaid payment network utilizing proprietary technology to offer a range of gift cards, other prepaid products, and payment services. Blackhawk’s product offerings include gift cards, prepaid telecom products, and prepaid financial services products, including general purpose reloadable cards and Blackhawk’s reload network. In 2013, Blackhawk acquired InteliSpend Prepaid Solutions TM, which operates in the corporate incentives and consumer promotions marketplace; and Retailo AG, a third-party gift card distribution network in Germany, Austria, and Switzerland. Stores As of December 28, 2013, the company operated approximately 1,335 stores. The company’s stores provide a range of grocery items with a portion tailored to local preferences. Various stores offer a selection of food and general merchandise, and feature various specialty departments, such as bakery, delicatessen, floral, seafood, and pharmacy. In addition, the majority of stores offer Starbucks coffee shops and some offer adjacent fuel centers. Private Label/Merchandise The company develops its portfolio of Consumer Brands private label products. The company has focused its brands into three areas, such as Health & Wellness, Premium, and Core. The Health & Wellness portfolio includes the O Organics, Eating Right, Open Nature, and Bright Green brands. These offerings address consumers' specific health needs or preferences. O Organics is an organic brand. Eating Right offers products created for specific eating needs, such as high protein, gluten free, low calorie, and general health maintenance. Bright Green is a household product line. The Premium portfolio includes the Safeway SELECT, Signature Café, Rancher's Reserve, Primo Taglio, waterfront BISTRO, and Debi Lilly offerings. Waterfront BISTRO is a seafood brand designed to make preparing a restaurant-quality meal at home easy. Debi Lilly is a line of bouquets, candles, vases, and gifts. In the Core portfolio includes the Safeway brands, such as Lucerne, Refreshe, the Snack Artist, and Pantry Essentials. The Safeway brand is a family of four brands, such as Safeway Farms, Safeway Kitchens, Safeway Home, and Safeway Care. The Lucerne brand has been producing dairy products. The Snack Artist offers snacks in various categories, such as chips, snacking nuts, and frozen categories in whimsical, resealable packaging, a feature in the category. Pantry Essentials offers basic items across various categories, including dairy, meat, canned vegetables, and paper goods. Distribution The company has 13 distribution/warehousing centers in the United States, which collectively provide the majority of all products to its retail operating areas. The distribution center in Maryland is operated by a third party. Dispositions In 2013, the company completed the sale of CSL IT Services ULC to Sobeys Inc., a wholly-owned subsidiary of Empire Company Limited. Trade Names and Trademarks The company has invested in the development and protection of ‘Safeway’ both as a trade name and a trademark. It also owns approximately 300 other trademarks registered and/or pending in the United States Patent and Trademark Office and other jurisdictions, including trademarks for its product and services, such as Safeway, Safeway SELECT, Rancher’s Reserve, O Organics, Lucerne, Primo Taglio, Eating Right, mom to mom, waterfront BISTRO, Bright Green, Pantry Essentials, Open Nature, Refreshe, Snack Artist, Signature Café, Priority, just for U, My Simple Nutrition, Ingredients for Life, and other trademarks, such as Pak’N Save Foods, Vons, Pavilions, Randalls, Tom Thumb, and Carrs Quality Centers. Each trademark registration is for an initial period of 10 or 20 years. Seasonality Blackhawk receives a portion of the cash inflow from the sale of third-party prepaid cards late in the fourth quarter of the year (year ending December 2013) and remits the cash, less commissions, to the card partners early in the first quarter of the following year. Significant Events In May 2014, Safeway has opened at the Homestead Square Shopping Center. History The company was founded in 1915. It was incorporated in the state of Delaware in 1986. The company was formerly known as Safeway Stores, Incorporated and changed its name to Safeway Inc. in 1990. The company began its operations in 1926.
safeway inc (SWY:New York)
5918 Stoneridge Mall Road
Pleasanton, CA 94588
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