Southwest Airlines Co. operates Southwest Airlines, a major passenger airline that provides scheduled air transportation in the United States and near-international markets. As of December 31, 2015, the company served 97 destinations in 40 states, the District of Columbia, the Commonwealth of Puerto Rico, and 7 near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, Dominican Republic, Costa Rica, and Belize. The company operated a total of 704 Boeing (The Boeing Company) 737 aircraft. Operations Route Structure The company principally provides point-to-point service, rather than the ‘hub-and-spoke’ service provided by various major U.S. airlines. The company’s point-to-point service has also enabled it to provide its markets with frequent, conveniently timed flights and low fares. The company offers 20 weekday roundtrips from Dallas Love Field to Houston Hobby, 14 weekday roundtrips from Los Angeles International to Oakland, 12 weekday roundtrips from Burbank to Oakland, 11 weekday roundtrips from Phoenix to Las Vegas, and 10 weekday roundtrips from San Diego to San Jose. The company complements its high-frequency short-haul routes with long-haul nonstop service between markets, such as Los Angeles and Nashville, Las Vegas and Orlando, San Diego and Baltimore, and Houston and New York LaGuardia. International Service Southwest Airlines launched international service in 2014, and ended 2015 with service to 11 international destinations. The company’s international expansion in 2015 was facilitated by the completion of construction of a new five-gate international terminal at Houston’s William P. Hobby Airport. The new terminal includes an expanded security checkpoint and an upgraded Southwest ticketing area. The company controlled this expansion and the related financial terms pursuant to an airport use and lease agreement with the City of Houston. Ancillary Services The company offers ancillary service offerings, such as the company’s EarlyBird Check-In and transportation of pets and unaccompanied minors, in accordance with its respective policies. EarlyBird Check-In provides Customers with automatic check-in before general boarding positions become available, improving customers' seat selection options (priority boarding privileges are already a benefit of being an ‘A-List’ tier member under the company's Rapid Rewards Frequent Flyer Program). The company’s Pet Policy provides Customers an opportunity to bring a small cat or dog into the aircraft cabin. When available, the company also sells, at the gate, open priority boarding positions in the first 15 positions in its ‘A’ boarding group. The company offers inflight satellite-based Wi-Fi service on all of its 737-700 and 737-800 aircraft, representing approximately 80 percent of the company’s fleet. The company’s customers with small portable electronic devices are able to utilize the airline’s onboard Wi-Fi from gate-to-gate when travelling on a Southwest Wi-Fi-enabled airplane. Southwest was the first carrier to offer gate-to-gate connectivity. The company’s onboard entertainment options on Wi-Fi-enabled aircraft for viewing on customers’ personal wireless devices include free access to the company’s live and on-demand television product. The television product consists of 19 live channels and approximately 75 on-demand recorded episodes from television series. The company also provides movies-on-demand and a Messaging-only option, including all Wi-Fi-enabled stops and connections. The Messaging service allows access to iMessage and pre-downloaded apps for Viber and WhatsApp. Southwest.com The company’s Website, Southwest.com, is the avenue for the company’s customers to purchase and manage travel online. Customers’ trips could be planned and managed directly from the southwest.com home page. Southwest.com and swabiz.com (the company’s business travel reservation Web page) are available in a translated Spanish version, which provides customers who prefer to transact in Spanish the same level of customer service provided by the English versions of the Websites. The company also offers customers a mobile Website and app to provide customers the ability to transact with Southwest anytime they have access to their mobile device. Suppliers The company is dependent on Boeing as its sole supplier for aircraft and many of its aircraft parts and is dependent on other suppliers for certain other aircraft parts. Regulation The company and its third-party service providers are subject to the jurisdiction of the Federal Aviation Authority (FAA) with respect to aircraft maintenance and operations, including equipment, ground facilities, dispatch, communications, flight training personnel, and other matters affecting air safety. The company is subject to any operational changes imposed by the FAA/Air Traffic Organization as they relate to the ‘NextGen’ program, as well as the day-to-day management of the air traffic control system. The company is subject to various other federal, state, and local laws and regulations relating to occupational safety and health, including Occupational Safety and Health Administration and Food and Drug Administration regulations. Environmental Regulation The company is subject to various federal laws and regulations relating to the protection of the environment, including the Clean Air Act; the Resource Conservation and Recovery Act; the Clean Water Act; the Safe Drinking Water Act; and the Comprehensive Environmental Response, Compensation and Liability Act, as well as state and local laws and regulations. International Regulation The company has obtained the necessary economic authority from the U.S. Department of Transportation, as well as approvals required by the FAA and applicable foreign government entities, to conduct operations, under certain circumstances, to points outside of the continental United States served by the company. Seasonality The company’s business is seasonal. In various markets that the company serves, demand for air travel is greater during the summer months. History Southwest Airlines Co. was founded in 1967. The company was incorporated in Texas in 1967.
southwest airlines co (SWN:Berlin)
2702 Love Field Drive
Dallas, TX 75235
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