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Last $17.52 USD
Change Today -0.29 / -1.63%
Volume 966.8K
As of 8:10 PM 10/6/15 All times are local (Market data is delayed by at least 15 minutes).
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Company Description

Contact Info

2100 Roosevelt Avenue

Springfield, MA 01104

United States

Phone: 800-331-0852


ompany acquired Battenfeld Acquisition Company Inc., including its wholly owned subsidiary, Battenfeld Technologies, Inc. (BTI), a provider of hunting and shooting accessorie. Marketing, Sales, and Distribution The company markets its firearm products to consumers primarily through independent dealers, large retailers, in-store retail channels, and range operations utilizing consumer-focused product marketing and promotional campaigns, which include print, broadcast, and digital advertising campaigns; social and electronic media; and in-store retail merchandising systems and strategies. The company utilizes its,, and websites to market its products and services and to provide a range of information regarding its to customers, consumers, dealers, distributors, investors, and government and law enforcement agencies worldwide. The company utilizes e-marketing, including social and digital marketing such as Facebook, Twitter, YouTube, and e-blasts to its consumer and trade customers to provide additional product and service information to such customers. The company operates online retail stores from, which it sells hunting and shooting accessories under the Smith & Wesson, M&P, Thompson/Center Arms, Caldwell, Wheeler, Tipton, Frankford Arsenal, Lockdown, Hooyman, BOG-POD, and Golden Rod branded products, apparel, and related hunting and shooting supplies. Firearms are not sold through the online retail stores. Customers The company sells its firearm products and services through various federally licensed distribution channels. Depending upon the product or service, its firearm customers include distributors; federal, state, and municipal law enforcement agencies and officers; government and military agencies; businesses; retailers; and consumers. The company’s accessories customers are generally businesses, retailers, and consumers. The ultimate users of the company’s firearm and accessories products include gun enthusiasts, collectors, sportsmen, competitive shooters, hunters, individuals desiring home and personal protection, law enforcement and military personnel and agencies, and other government organizations. Patents, Trademarks, and Copyrights Smith & Wesson, M&P, S&W, Performance Center, Bodyguard, Caldwell Shooting Supplies, Wheeler Engineering, Tipton Gun Cleaning Supplies, Frankford Arsenal Reloading Tools, Lockdown Vault Accessories, BOG-POD, and Golden Rod Moisture Control are registered U.S. trademarks of the company or one of its subsidiaries. Thompson/Center Arms, M&P Shield, Combat Magnum, Thompson/Center Arms Venture, Smith & Wesson CONNECT, and Hooyman Premium Tree Saws are unregistered trademarks of the company or one of its subsidiaries. Competition The company’s primary competitors are Ruger and Taurus in the revolver market and Glock, Ruger, Sig Sauer, and Springfield Armory in the pistol market. It competes primarily with Colt, Sig Sauer, Bushmaster, Rock River, and DPMS in the modern sporting rifle market and Browning, Marlin, Remington, Ruger, Savage, Weatherby, CVA, Traditions, and Winchester in the hunting rifle market. Peerless Handcuff Company is the only major handcuff manufacturer with significant market share in the United States that directly competes with the company. Its primary competitor in the accessories market is Vista Outdoors. Other notable competitors to the company’s accessories brands include Hyskore, Hornady, Laserlyte, Lyman, Birchwood Casey, and MTM Case-Gard. Seasonality The company’s firearm business is seasonal with revenue peaking in its fourth fiscal quarter ending April 30 as a result of most industry events and distributor shows being scheduled during the early spring months. In addition, because of the company’s operating schedule, which includes a summer and a winter shutdown of its firearm facilities, it has increased operating days during its fourth fiscal quarter, which allows its shipping and production volumes to exceed other quarters. Governmental Regulations The company’s firearm business is primarily regulated by the U.S. Bureau of Alcohol, Tobacco, Fir


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